Veeva Systems Case Studies Kyowa Kirin U.S.: Personalized Marketing at Speed & Scale

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	Kyowa Kirin U.S.: Personalized Marketing at Speed & Scale Veeva Systems

Kyowa Kirin U.S.: Personalized Marketing at Speed & Scale

Veeva Systems

Applicable Industries	Apparel Life Sciences
Applicable Functions	Sales & Marketing
Challenge	Kyowa Kirin, a large biopharma company based in Tokyo, Japan, was faced with the challenge of adapting to the digital shift in the industry, particularly in the wake of the COVID-19 pandemic. The company needed to deliver relevant content to healthcare professionals (HCPs) through digital channels, which had become the new standard for interaction in the field. The shift to digital engagement models required the company to create more content faster, while maintaining compliance and cost-effectiveness. The company also needed to harness data-driven insights to inform the content creation process and deliver personalized content at each stage of the customer journey. Read More
About Customer	Kyowa Kirin, Inc. U.S. is a large biopharma company headquartered in Tokyo, Japan. The company is part of the global Kyowa Kirin Group, a Japan-based global specialty pharmaceutical company. Kyowa Kirin U.S. is focused on creating new value through the pursuit of advances in life sciences and technologies. The company is committed to contributing to the health and well-being of people around the world by creating new value through the pursuit of advances in life sciences and technologies. The company's main focus is on delivering relevant and personalized content to healthcare professionals (HCPs) through digital channels. Read More
Solution	Kyowa Kirin addressed these challenges by leveraging agile operating models and modular content solutions. These tools allowed the company to adapt content on the fly, maintain compliance, and stay cost-prohibitive. The company also focused on building flexibility into their digital asset management systems and content creation workflows to stay relevant across the digital ecosystem. To drive more personalized content, the company harnessed data-driven insights to understand HCPs’ different personalities, preferences, and needs. The company also leveraged modular content to streamline the reuse of their key messages across new and existing channels, which enabled them to quickly adapt content to HCPs’ evolving needs while spending less time in medical, legal, and regulatory (MLR) review cycles. Read More Log in to view content
Contents

Applicable Industries

Apparel

Life Sciences

Applicable Functions

Sales & Marketing

Challenge

Kyowa Kirin, a large biopharma company based in Tokyo, Japan, was faced with the challenge of adapting to the digital shift in the industry, particularly in the wake of the COVID-19 pandemic. The company needed to deliver relevant content to healthcare professionals (HCPs) through digital channels, which had become the new standard for interaction in the field. The shift to digital engagement models required the company to create more content faster, while maintaining compliance and cost-effectiveness. The company also needed to harness data-driven insights to inform the content creation process and deliver personalized content at each stage of the customer journey.

About Customer

Kyowa Kirin, Inc. U.S. is a large biopharma company headquartered in Tokyo, Japan. The company is part of the global Kyowa Kirin Group, a Japan-based global specialty pharmaceutical company. Kyowa Kirin U.S. is focused on creating new value through the pursuit of advances in life sciences and technologies. The company is committed to contributing to the health and well-being of people around the world by creating new value through the pursuit of advances in life sciences and technologies. The company's main focus is on delivering relevant and personalized content to healthcare professionals (HCPs) through digital channels.

Solution

Kyowa Kirin addressed these challenges by leveraging agile operating models and modular content solutions. These tools allowed the company to adapt content on the fly, maintain compliance, and stay cost-prohibitive. The company also focused on building flexibility into their digital asset management systems and content creation workflows to stay relevant across the digital ecosystem. To drive more personalized content, the company harnessed data-driven insights to understand HCPs’ different personalities, preferences, and needs. The company also leveraged modular content to streamline the reuse of their key messages across new and existing channels, which enabled them to quickly adapt content to HCPs’ evolving needs while spending less time in medical, legal, and regulatory (MLR) review cycles.

Impact #1	The transition to digital engagement models and the use of modular content solutions have enabled Kyowa Kirin to deliver personalized content at scale in today's digital world. The company has been able to reach audiences they couldn't before, expanding their engagement strategies. The use of data-driven insights has allowed the company to understand HCPs’ different personalities, preferences, and needs, enabling them to deliver the right content at each stage of the customer journey. The company has also been able to streamline the reuse of their key messages across new and existing channels, reducing time spent in MLR review cycles and making their marketing teams more cost-effective.

Impact #1

The transition to digital engagement models and the use of modular content solutions have enabled Kyowa Kirin to deliver personalized content at scale in today's digital world. The company has been able to reach audiences they couldn't before, expanding their engagement strategies. The use of data-driven insights has allowed the company to understand HCPs’ different personalities, preferences, and needs, enabling them to deliver the right content at each stage of the customer journey. The company has also been able to streamline the reuse of their key messages across new and existing channels, reducing time spent in MLR review cycles and making their marketing teams more cost-effective.

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Overview

Kyowa Kirin U.S.: Personalized Marketing at Speed & Scale

Operational Impact