Case Studies Kyocera Turns to Velosio’s Cutting-Edge Tech Tools for Greater Visibility
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Kyocera Turns to Velosio’s Cutting-Edge Tech Tools for Greater Visibility

Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Connectivity Platforms
Aerospace
Business Operation
Sales & Marketing
System Integration
Training
In the past, KYOCERA was using Maximizer CRM. There were many issues with Maximizer, primarily lack of connectivity and integration. Different segments of the company were not able to see each other’s work, and they lacked the ability to communicate effectively with offices in other countries. The KYOCERA sales cycle was complex, with multiple reps, some working outside of their CRM System, making it hard to create a pipeline of leads.
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KYOCERA SGS Precision Tools, INC., is a family-owned business specializing in the creation of carbine cutting tools and drills, selling primarily to companies such as BOEING, who use their tools to fill out the aluminum in plane engines. The company has a significant presence in both the United States and the United Kingdom, and it operates in a highly specialized market that demands precision and reliability. KYOCERA's tools are critical components in the aerospace industry, and their customers rely on them for high-quality performance. The company has a complex sales cycle and requires robust systems to manage its operations effectively.
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A decision was made to change systems, and KYOCERA considered Oracle, Salesforce, and Dynamics CRM. Oracle was the early frontrunner, but was eliminated quickly due to its lack of communication with customers and referrals. Velosio, on the other hand, brought in a full demo and put KYOCERA in contact with other companies who had made the switch to Dynamics CRM. Once Dynamics CRM was selected, Velosio began a full implementation and integration with their existing Oracle ERP solution using Scribe. The Velosio team worked with KYOCERA’s domestic and UK offices to perform a full implementation of Dynamics CRM. Due to their unique sales cycle, a longer trial period was needed, with both the US and UK offices needing to test the system, leading to a better understanding of what the system would need to accomplish once fully integrated. KYOCERA and Velosio worked together to decide in what increments to bring data and apps over, to avoid bringing over too much data and decreasing the system’s search-ability. Velosio hosted online training for each segment of the business, to teach them the new systems and dashboards they would need, and how they work together.
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A phased implementation, starting with US locations and virtual, international engineers.
Within fifteen days of launch, engineers around the world had adopted the system to input new leads.
Immediate increase in connectivity between different business segments, with all users now able to see the whole system, leading to increased communication.
Within a year of implementing CRM in the United States, the UK office moved to Microsoft Dynamics CRM Online.
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