CARTO Case Studies Kroton: Delivering Locationbased Geomarketing Insights with CARTO

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	Kroton: Delivering Locationbased Geomarketing Insights with CARTO CARTO

Kroton: Delivering Locationbased Geomarketing Insights with CARTO

CARTO

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Education
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services
Challenge	Kroton, one of the largest private educational organizations in Brazil, was struggling with the processing and analysis of millions of records of government information regarding population segments and demographics. The lack of a visualization tool made it difficult for them to make fast and accurate insights, which was critical for efficient market analysis. They needed a platform that could provide specific information on educational branches and geomarketing resources, and could be integrated with their business intelligence dashboard, Qlikview. Previous software they tried had difficulty handling the large amounts of data. Read More
About Customer	Kroton is one of the largest private educational organizations in Brazil. They operate in the primary, secondary, and postsecondary education segments. The organization has over 100 campuses located in all of Brazil’s regions. They work with government information regarding population segments and demographics, which generates millions of records that need to be processed and analyzed. For Kroton, proper data analysis is critical to the realization of efficient market analysis. Read More
Solution	Kroton implemented a solution using JavaScript, CSS, and SQL techniques, and servers to update information. They integrated maps into their corporate dashboard, Qlikview, with information from all over the Brazilian education market. Their integrative dashboard contains filters that can control the layers of maps and points in CARTO. These filters also change analytic charts and reports, in real time, that can be exported into excel. In addition to the basic display, Kroton added other miscellaneous information for geomarketing analysis, such as: school locations, competitors, population by census tract, income by census tract, economic profile of students, and distance between the student to the competitor. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Education

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

Kroton, one of the largest private educational organizations in Brazil, was struggling with the processing and analysis of millions of records of government information regarding population segments and demographics. The lack of a visualization tool made it difficult for them to make fast and accurate insights, which was critical for efficient market analysis. They needed a platform that could provide specific information on educational branches and geomarketing resources, and could be integrated with their business intelligence dashboard, Qlikview. Previous software they tried had difficulty handling the large amounts of data.

About Customer

Kroton is one of the largest private educational organizations in Brazil. They operate in the primary, secondary, and postsecondary education segments. The organization has over 100 campuses located in all of Brazil’s regions. They work with government information regarding population segments and demographics, which generates millions of records that need to be processed and analyzed. For Kroton, proper data analysis is critical to the realization of efficient market analysis.

Solution

Kroton implemented a solution using JavaScript, CSS, and SQL techniques, and servers to update information. They integrated maps into their corporate dashboard, Qlikview, with information from all over the Brazilian education market. Their integrative dashboard contains filters that can control the layers of maps and points in CARTO. These filters also change analytic charts and reports, in real time, that can be exported into excel. In addition to the basic display, Kroton added other miscellaneous information for geomarketing analysis, such as: school locations, competitors, population by census tract, income by census tract, economic profile of students, and distance between the student to the competitor.

Impact #1	CARTO presented the most cost-effective and proper geo-analytic tool for Brazil.
Impact #2	CARTO’s ability to scale and time saving solutions made it the most compatible fit with Kroton’s existing business dashboard and needs.
Impact #3	Reports and market analysis, have been delivered at a faster rate, with more information with variables, viewable.

Impact #1

CARTO presented the most cost-effective and proper geo-analytic tool for Brazil.

Impact #2

CARTO’s ability to scale and time saving solutions made it the most compatible fit with Kroton’s existing business dashboard and needs.

Impact #3

Reports and market analysis, have been delivered at a faster rate, with more information with variables, viewable.

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Overview

Kroton: Delivering Locationbased Geomarketing Insights with CARTO

Operational Impact