MoEngage Case Studies Kredivo's Success with MoEngage: Influencing Up to 40% Conversions

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	Kredivo's Success with MoEngage: Influencing Up to 40% Conversions MoEngage

Kredivo's Success with MoEngage: Influencing Up to 40% Conversions

MoEngage

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Retail Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Retail Store Automation
Challenge	Kredivo, a rapidly growing digital payment channel for ecommerce in Indonesia, was facing three main challenges. Firstly, they were struggling to engage new users who had downloaded the Kredivo app. Secondly, they were looking for ways to enable users to complete transactions within the app. Lastly, they were exploring how they could leverage their existing app users to boost overall brand and App store SEO. These challenges were critical to their growth and customer retention strategy, and they needed a comprehensive solution that could address all these issues effectively. Read More
About Customer	Kredivo is a digital payment platform that enables ecommerce buyers to apply and qualify for instant credit and pay back over time. Merchants using Kredivo benefit from providing Point of Sale financing using a 2-click checkout to all eligible buyers. In less than 3 years since its launch, Kredivo has become one of the fastest-growing and the stickiest digital payment channels for ecommerce in Indonesia. They were looking for ways to engage new users, enable users to complete transactions within the app, and leverage existing app users to boost overall brand and App store SEO. Read More
Solution	Kredivo decided to use MoEngage, a single marketing automation platform, to address their app user engagement challenges. MoEngage’s Push Amplification SDK was used to track notifications that were sent and acted as a fallback to GCM for delivering notifications to devices with failed delivery. This helped in improving the delivery of push notifications. To influence conversions, Kredivo sent custom offers via emails and push notifications to users who had approved instalments, encouraging them to purchase new products within the app. Unique flows were set up based on user attributes such as age, gender, income, etc., to customize the offers and messages sent to users at a segment level. Additionally, automated emails were sent to users who had completed in-app transactions, seeking Play Store and App Store ratings and feedback. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Retail

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Retail Store Automation

Challenge

Kredivo, a rapidly growing digital payment channel for ecommerce in Indonesia, was facing three main challenges. Firstly, they were struggling to engage new users who had downloaded the Kredivo app. Secondly, they were looking for ways to enable users to complete transactions within the app. Lastly, they were exploring how they could leverage their existing app users to boost overall brand and App store SEO. These challenges were critical to their growth and customer retention strategy, and they needed a comprehensive solution that could address all these issues effectively.

About Customer

Kredivo is a digital payment platform that enables ecommerce buyers to apply and qualify for instant credit and pay back over time. Merchants using Kredivo benefit from providing Point of Sale financing using a 2-click checkout to all eligible buyers. In less than 3 years since its launch, Kredivo has become one of the fastest-growing and the stickiest digital payment channels for ecommerce in Indonesia. They were looking for ways to engage new users, enable users to complete transactions within the app, and leverage existing app users to boost overall brand and App store SEO.

Solution

Kredivo decided to use MoEngage, a single marketing automation platform, to address their app user engagement challenges. MoEngage’s Push Amplification SDK was used to track notifications that were sent and acted as a fallback to GCM for delivering notifications to devices with failed delivery. This helped in improving the delivery of push notifications. To influence conversions, Kredivo sent custom offers via emails and push notifications to users who had approved instalments, encouraging them to purchase new products within the app. Unique flows were set up based on user attributes such as age, gender, income, etc., to customize the offers and messages sent to users at a segment level. Additionally, automated emails were sent to users who had completed in-app transactions, seeking Play Store and App Store ratings and feedback.

Impact #1	The implementation of MoEngage's solutions led to significant operational improvements for Kredivo. The use of the Push Amplification SDK improved the delivery of push notifications, ensuring that more users were reached and engaged. The customized offers and messages based on user attributes led to a more personalized user experience, which in turn influenced up to 40% of conversions. The automated emails seeking ratings and feedback not only helped in improving the app's ratings on the App Store and Play Store but also provided valuable insights for further improvements. Overall, the use of MoEngage's platform helped Kredivo in effectively addressing their user engagement challenges and boosting their brand and App store SEO.

Impact #1

The implementation of MoEngage's solutions led to significant operational improvements for Kredivo. The use of the Push Amplification SDK improved the delivery of push notifications, ensuring that more users were reached and engaged. The customized offers and messages based on user attributes led to a more personalized user experience, which in turn influenced up to 40% of conversions. The automated emails seeking ratings and feedback not only helped in improving the app's ratings on the App Store and Play Store but also provided valuable insights for further improvements. Overall, the use of MoEngage's platform helped Kredivo in effectively addressing their user engagement challenges and boosting their brand and App store SEO.

Benefit #1	20% uplift in push notifications delivery
Benefit #2	Up to 64% conversion rate for triggered emails
Benefit #3	Up to 40% conversions influenced by MoEngage flows

Benefit #1

20% uplift in push notifications delivery

Benefit #2

Up to 64% conversion rate for triggered emails

Benefit #3

Up to 40% conversions influenced by MoEngage flows

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Overview

Kredivo's Success with MoEngage: Influencing Up to 40% Conversions

Operational Impact

Quantitative Benefit