New Relic Case Studies Kogan's Hyper Growth and Increased Sales Through New Relic Dashboards

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	Kogan's Hyper Growth and Increased Sales Through New Relic Dashboards New Relic

Kogan's Hyper Growth and Increased Sales Through New Relic Dashboards

New Relic

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Electronics Retail
Applicable Functions	Sales & Marketing
Use Cases	Inventory Management Retail Store Automation
Challenge	Kogan.com, a leading Australian consumer brand, experienced a significant surge in demand during 2020. The company's share price rose by 360% between March and July, and gross sales increased by nearly 40% to reach AUD$768.9 million. This was largely due to the increased demand for online shopping during the pandemic, with consumers seeking technology, home entertainment, PPE, office supplies, and exercise equipment. While Kogan.com was able to keep up with the demand, other online retailers began to experience website crashes or slowdowns. Kogan.com's challenge was to manage this surge in demand while maintaining its strong infrastructure, stock reordering initiatives, and forecasting. The company also needed to manage the growth of its customer base, which was rapidly expanding. Read More
About Customer	Kogan.com is a portfolio of retail and service businesses that includes Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, Kogan Energy, Dick Smith, Matt Blatt and Mighty Ape. The company is a leading Australian consumer brand, renowned for price leadership through digital efficiency. It is focused on making in-demand products and services more affordable and accessible. Kogan.com has grown its platform through high-level acquisitions and a suite of new products in recent years. In February 2021, the Kogan.com community of active customers surpassed 3 million customers. Read More
Solution	Kogan.com leveraged New Relic, a software analytics company, to support its record growth while keeping lean. The company had been a New Relic customer since 2012, when its customer base was quickly growing and the team needed to learn how to best manage spikes in demand. Kogan.com used New Relic across a number of its verticals to improve front-page performance and diagnostics. It also rolled out real-time dashboards to track performance at its Melbourne headquarters. The team used New Relic each time a project was implemented, allowing for continual optimization while uncovering coding issues. When Kogan.com launched Kogan Marketplace in 2019, it used New Relic to view new customer queries and establish the impact of complex and innovative sale offers to customers and sellers. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Electronics

Retail

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management

Retail Store Automation

Challenge

Kogan.com, a leading Australian consumer brand, experienced a significant surge in demand during 2020. The company's share price rose by 360% between March and July, and gross sales increased by nearly 40% to reach AUD$768.9 million. This was largely due to the increased demand for online shopping during the pandemic, with consumers seeking technology, home entertainment, PPE, office supplies, and exercise equipment. While Kogan.com was able to keep up with the demand, other online retailers began to experience website crashes or slowdowns. Kogan.com's challenge was to manage this surge in demand while maintaining its strong infrastructure, stock reordering initiatives, and forecasting. The company also needed to manage the growth of its customer base, which was rapidly expanding.

About Customer

Kogan.com is a portfolio of retail and service businesses that includes Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, Kogan Energy, Dick Smith, Matt Blatt and Mighty Ape. The company is a leading Australian consumer brand, renowned for price leadership through digital efficiency. It is focused on making in-demand products and services more affordable and accessible. Kogan.com has grown its platform through high-level acquisitions and a suite of new products in recent years. In February 2021, the Kogan.com community of active customers surpassed 3 million customers.

Solution

Kogan.com leveraged New Relic, a software analytics company, to support its record growth while keeping lean. The company had been a New Relic customer since 2012, when its customer base was quickly growing and the team needed to learn how to best manage spikes in demand. Kogan.com used New Relic across a number of its verticals to improve front-page performance and diagnostics. It also rolled out real-time dashboards to track performance at its Melbourne headquarters. The team used New Relic each time a project was implemented, allowing for continual optimization while uncovering coding issues. When Kogan.com launched Kogan Marketplace in 2019, it used New Relic to view new customer queries and establish the impact of complex and innovative sale offers to customers and sellers.

Impact #1	The use of New Relic allowed Kogan.com to manage its rapid growth effectively. The software analytics tool provided the company with greater visibility across its platform, enabling it to pinpoint inefficient lines of code and other potentially damaging warning signs. This helped Kogan.com to maintain its strong infrastructure, stock reordering initiatives, and forecasting, even as demand surged. The company was also able to manage the growth of its customer base, which was rapidly expanding. The use of New Relic also facilitated the successful launch of Kogan Marketplace, as it allowed the tech team to view new customer queries and establish the impact of complex and innovative sale offers.

Impact #1

The use of New Relic allowed Kogan.com to manage its rapid growth effectively. The software analytics tool provided the company with greater visibility across its platform, enabling it to pinpoint inefficient lines of code and other potentially damaging warning signs. This helped Kogan.com to maintain its strong infrastructure, stock reordering initiatives, and forecasting, even as demand surged. The company was also able to manage the growth of its customer base, which was rapidly expanding. The use of New Relic also facilitated the successful launch of Kogan Marketplace, as it allowed the tech team to view new customer queries and establish the impact of complex and innovative sale offers.

Benefit #1	Kogan.com's share price rose by 360% between March and July 2020.
Benefit #2	Gross sales increased by close to 40% to reach AUD$768.9 million in FY19–20.
Benefit #3	The company was able to expand its platforms to accommodate the acquisition of electronics retailer Dick Smith in less than a month.

Benefit #1

Kogan.com's share price rose by 360% between March and July 2020.

Benefit #2

Gross sales increased by close to 40% to reach AUD$768.9 million in FY19–20.

Benefit #3

The company was able to expand its platforms to accommodate the acquisition of electronics retailer Dick Smith in less than a month.

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Overview

Kogan's Hyper Growth and Increased Sales Through New Relic Dashboards

Operational Impact

Quantitative Benefit