Case Studies Kionix Expands Global Footprint

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	Kionix Expands Global Footprint

Kionix Expands Global Footprint

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Automotive Consumer Goods Healthcare & Hospitals
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Kionix’s corporate website provided only English language content that was highly technical in nature. To better service its Asian-speaking customers, Kionix needed websites that were localized for these regions. There were several major areas of concern: Ease of Translation. Kionix wanted to streamline the translation process and limit the ongoing maintenance and support needed from their in-house team. Time to market. The company wanted to rapidly deploy four localized websites – Japanese, Korean, Chinese, and Simplified Chinese – within two months, as part of a larger website redesign project. Quality. High-quality translations for Kionix’s technical business-to-business content were a must. Scalable. Kionix wanted cost-effective, proven technology that would easily scale as its business grew. Read More
About Customer	Kionix, Inc. is a global leader in designing and fabricating high-performance, silicon-micromachined MEMS inertial sensors. Top manufacturers in consumer, automotive, health, fitness, and industrial markets rely on Kionix sensors and total system solutions to enable motion-based functionality in their products. Japan, Korea, China, and Taiwan are core markets for Kionix. Customers in these countries go to the Kionix website to gather detailed and up-to-date information on their products and solutions. This includes the detailed design specs and documentation necessary to build products that contain Kionix technology. Read More
Solution	Using the Smartling cloud-based translation management platform and Global Delivery Network, Kionix realized the following benefits: Simplified process. Smartling’s Global Delivery Network automatically extracts content from Kionix’s English language website, including important search engine optimization content, and replaces it with the appropriate translated content on each of the multilingual websites. Lightning-speed launch. Kionix launched its four multilingual websites in just two months without having to hire any additional resources. High-quality translations. Kionix selected a world-class translation agency from Smartling’s marketplace and leveraged its own in-market teams to conduct a final review before it went live. The new websites include comprehensive product information along with application and developer support for the company’s accelerometers, gyroscope, and combination sensor product lines. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive

Consumer Goods

Healthcare & Hospitals

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Kionix’s corporate website provided only English language content that was highly technical in nature. To better service its Asian-speaking customers, Kionix needed websites that were localized for these regions. There were several major areas of concern: Ease of Translation. Kionix wanted to streamline the translation process and limit the ongoing maintenance and support needed from their in-house team. Time to market. The company wanted to rapidly deploy four localized websites – Japanese, Korean, Chinese, and Simplified Chinese – within two months, as part of a larger website redesign project. Quality. High-quality translations for Kionix’s technical business-to-business content were a must. Scalable. Kionix wanted cost-effective, proven technology that would easily scale as its business grew.

About Customer

Kionix, Inc. is a global leader in designing and fabricating high-performance, silicon-micromachined MEMS inertial sensors. Top manufacturers in consumer, automotive, health, fitness, and industrial markets rely on Kionix sensors and total system solutions to enable motion-based functionality in their products. Japan, Korea, China, and Taiwan are core markets for Kionix. Customers in these countries go to the Kionix website to gather detailed and up-to-date information on their products and solutions. This includes the detailed design specs and documentation necessary to build products that contain Kionix technology.

Solution

Using the Smartling cloud-based translation management platform and Global Delivery Network, Kionix realized the following benefits: Simplified process. Smartling’s Global Delivery Network automatically extracts content from Kionix’s English language website, including important search engine optimization content, and replaces it with the appropriate translated content on each of the multilingual websites. Lightning-speed launch. Kionix launched its four multilingual websites in just two months without having to hire any additional resources. High-quality translations. Kionix selected a world-class translation agency from Smartling’s marketplace and leveraged its own in-market teams to conduct a final review before it went live. The new websites include comprehensive product information along with application and developer support for the company’s accelerometers, gyroscope, and combination sensor product lines.

Impact #1	Simplified process: Smartling’s Global Delivery Network automatically extracts content from Kionix’s English language website, including important search engine optimization content, and replaces it with the appropriate translated content on each of the multilingual websites.
Impact #2	Lightning-speed launch: Kionix launched its four multilingual websites in just two months without having to hire any additional resources.
Impact #3	High-quality translations: Kionix selected a world-class translation agency from Smartling’s marketplace and leveraged its own in-market teams to conduct a final review before it went live. The new websites include comprehensive product information along with application and developer support for the company’s accelerometers, gyroscope, and combination sensor product lines.

Impact #1

Simplified process: Smartling’s Global Delivery Network automatically extracts content from Kionix’s English language website, including important search engine optimization content, and replaces it with the appropriate translated content on each of the multilingual websites.

Impact #2

Lightning-speed launch: Kionix launched its four multilingual websites in just two months without having to hire any additional resources.

Impact #3

High-quality translations: Kionix selected a world-class translation agency from Smartling’s marketplace and leveraged its own in-market teams to conduct a final review before it went live. The new websites include comprehensive product information along with application and developer support for the company’s accelerometers, gyroscope, and combination sensor product lines.

Benefit #1	Launched four multilingual websites in just two months.
Benefit #2	Significant improvement in SEO results.

Benefit #1

Launched four multilingual websites in just two months.

Benefit #2

Significant improvement in SEO results.

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Overview

Kionix Expands Global Footprint

Operational Impact

Quantitative Benefit