Qlik Case Studies King.com Enhances Gaming Experience and Business Insights with IoT

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	King.com Enhances Gaming Experience and Business Insights with IoT Qlik

King.com Enhances Gaming Experience and Business Insights with IoT

Qlik

Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Time Sensitive Networking
Challenge	King.com, a leading global online gaming company, was faced with the challenge of managing and making sense of the massive volumes of gaming data generated by their platform. The company needed a way to make this data accessible to the business for informed decision making. They also aimed to deliver rapid business insights and empower their business users with self-service capabilities. The challenge was not only to handle the data but also to derive meaningful insights that could inform various aspects of the business, from executive decisions to marketing strategies and product development. Read More
About Customer	King.com is a leading global online gaming company with offices across Europe and in the USA. The company is in the Travel, Hospitality, and Entertainment industry, with its platform hosting 3 billion games played a month. King.com is known for its vast user base and the massive volumes of gaming data it generates. The company needed a solution that could handle this data and provide meaningful insights to inform business decisions, marketing strategies, and product development. Read More
Solution	King.com deployed QlikView, a business intelligence tool, across multiple lines of business. This solution provided benefits to users around the world in several key areas. Executives could make more informed business decisions based on multiple KPI metrics. The marketing team could target games more effectively based on multi-dimensional customer insights. Financial analysts could measure the return on investment in marketing campaigns for the first time. The product development team could analyze customer behavior to inform future games design. The IT team gained a better understanding of data structure and relevance. Over 100 QlikView applications were put into daily use, handling 2 billion rows of data generated per day. The first application was in production within a week, and return on investment was achieved in a few months. Read More Log in to view content
Contents

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Time Sensitive Networking

Challenge

King.com, a leading global online gaming company, was faced with the challenge of managing and making sense of the massive volumes of gaming data generated by their platform. The company needed a way to make this data accessible to the business for informed decision making. They also aimed to deliver rapid business insights and empower their business users with self-service capabilities. The challenge was not only to handle the data but also to derive meaningful insights that could inform various aspects of the business, from executive decisions to marketing strategies and product development.

About Customer

King.com is a leading global online gaming company with offices across Europe and in the USA. The company is in the Travel, Hospitality, and Entertainment industry, with its platform hosting 3 billion games played a month. King.com is known for its vast user base and the massive volumes of gaming data it generates. The company needed a solution that could handle this data and provide meaningful insights to inform business decisions, marketing strategies, and product development.

Solution

King.com deployed QlikView, a business intelligence tool, across multiple lines of business. This solution provided benefits to users around the world in several key areas. Executives could make more informed business decisions based on multiple KPI metrics. The marketing team could target games more effectively based on multi-dimensional customer insights. Financial analysts could measure the return on investment in marketing campaigns for the first time. The product development team could analyze customer behavior to inform future games design. The IT team gained a better understanding of data structure and relevance. Over 100 QlikView applications were put into daily use, handling 2 billion rows of data generated per day. The first application was in production within a week, and return on investment was achieved in a few months.

Impact #1	The deployment of QlikView has significantly improved King.com's operational efficiency and decision-making process. The solution has delivered rapid analysis with zero wait time, providing an excellent self-service experience for multiple users. It has also created a powerful new platform for improved decision making. The marketing team can now target games more effectively, financial analysts can measure ROI in marketing campaigns, and the product development team can analyze customer behavior to inform future games design. Overall, the solution has empowered the company to leverage its massive data for informed decision making and strategic planning.

Impact #1

The deployment of QlikView has significantly improved King.com's operational efficiency and decision-making process. The solution has delivered rapid analysis with zero wait time, providing an excellent self-service experience for multiple users. It has also created a powerful new platform for improved decision making. The marketing team can now target games more effectively, financial analysts can measure ROI in marketing campaigns, and the product development team can analyze customer behavior to inform future games design. Overall, the solution has empowered the company to leverage its massive data for informed decision making and strategic planning.

Benefit #1	Over 100 QlikView applications now in daily use
Benefit #2	Handling 2 billion rows of data generated per day
Benefit #3	First application in production within a week

Benefit #1

Over 100 QlikView applications now in daily use

Benefit #2

Handling 2 billion rows of data generated per day

Benefit #3

First application in production within a week

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Overview

King.com Enhances Gaming Experience and Business Insights with IoT

Operational Impact

Quantitative Benefit