Magic Software Case Studies King Jouet Streamlines Data Flows with Magic Software
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King Jouet Streamlines Data Flows with Magic Software

Magic Software
Functional Applications - Enterprise Resource Planning Systems (ERP)
Platform as a Service (PaaS) - Application Development Platforms
E-Commerce
Retail
Maintenance
Warehouse & Inventory Management
Inventory Management
Retail Store Automation
Cloud Planning, Design & Implementation Services
System Integration
King Jouet, a family-owned toy company with a significant presence in Europe, embarked on a project in 2019 to consolidate its data flows. The project, initiated by King Jouet’s holding company, the Prenatal Retail Group, aimed to provide all group entities with a single, modern, open, and scalable ERP solution. The company selected Microsoft Dynamics as its ERP solution in March 2020 and Avanade as the implementation partner. However, King Jouet identified the need for an integrator capable of managing all incoming and outgoing data flows. This was a significant challenge as the company had multiple software applications that needed to communicate with each other, including checkout and store management, warehouse management system (WMS), cash management, e-commerce site, the B-to-B order portal dedicated to affiliates and various other applications such as expense report management or decision-making tools.
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King Jouet Group is a family-owned company that was founded in 1950. It opened its first store in 1989 and acquired the Maxi Toys chain in 2020, significantly expanding its store count. The Group now operates 345 stores in France, 22 in Belgium, 17 in Switzerland, and 4 in Luxembourg, and also runs a retail site launched in 2000. The Group's mission is to innovate and make life easier for parents with multiple educational brands. It has introduced new store formats such as King Okaz stores that offer guaranteed second-hand toys that meet consumer expectations. The Group aims to become the leading cross-channel player in the toy industry.
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King Jouet selected Magic Software as the solution to its data flow challenge. The company embarked on two parallel projects: deploying Microsoft Dynamics in the cloud and developing interfaces to communicate its main software applications through the Magic® xpi integration platform. Magic® xpi is a centralized integration platform that orchestrates business processes based on up-to-date connectors throughout the application lifecycle and the ability to execute embedded business flows (in the cloud, on-site or hybrid). More than 15 locations have been connected in Switzerland, and the company plans to connect its 345 French stores, the legal entity responsible for managing the e-commerce site (Jouet on line), the King Jouet warehouses and Maxi Toys stores by March 2023. Additionally, King Jouet’s CIO, with support from the Magic Software team, developed a solution for monitoring its technical and software interfaces, enabling users to oversee the improvement of their data quality.
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The implementation of Magic Software has provided King Jouet with a central solution that offers significant added value beyond the original ERP renewal project. The platform allows all applications to communicate with each other on a centralized, real-time, and cloud-based database. This has consolidated the data exchanges and flows, both incoming and outgoing, facilitating collaboration between business teams for increased agility and efficiency at all levels of the organization. The solution has simplified maintenance and supports IS scalability. It has also improved delivery times and better inventory and store management. Overall, the project has been a successful digital transformation initiative with significant productivity gains.
Connected more than 15 locations in Switzerland
Plans to connect 345 French stores, the e-commerce site, King Jouet warehouses and Maxi Toys stores by March 2023
Significant productivity gains achieved through digital transformation
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