Vonage
Case Studies
Kickstarter Enhances Real-time Community Engagement with Vonage
Overview
Kickstarter Enhances Real-time Community Engagement with VonageVonage |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Camera / Video Systems | |
Buildings Cement | |
Building Automation & Control Real-Time Location System (RTLS) | |
System Integration | |
Operational Impact
The implementation of Vonage's live video technology into Kickstarter's platform has significantly enhanced the experience for both creators and backers. It has fostered trust, transparency, and community engagement, key elements for a thriving platform like Kickstarter’s. The live video feature allows creators and backers to come together and engage in real-time, providing a glimpse into the creative process and building a stronger bond between users. The rich, authentic community engagement brought to life by live video has delivered outstanding results. With live video running seamlessly on the Vonage platform, the Kickstarter team can focus on serving its global community of creators and bringing thousands of creative projects to life. | |
Quantitative Benefit
Creators who use Kickstarter Live experience more than double the average success rate. | |
After launching Kickstarter Live, creators who used it enjoyed a 74% success rate, more than double the average at the time. | |
Since launching in 2009, 13 million people from every continent on earth have backed a Kickstarter project. | |