Infobip
Case Studies
Kibon's Digital Transformation: Enhancing B2B Communications and Campaign Management with Infobip's Solution
Overview
Kibon's Digital Transformation: Enhancing B2B Communications and Campaign Management with Infobip's SolutionInfobip |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Cement Telecommunications | |
Maintenance Sales & Marketing | |
Real-Time Location System (RTLS) Time Sensitive Networking | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
The implementation of Infobip's customer engagement solution over the WhatsApp Business Platform helped Kibon streamline their business partner communications and accelerate their digital transformation journey. The solution enabled quicker customer support, with a reduction in the average ticket opening time to just 3 minutes. Kibon was able to run a successful marketing campaign for Magnum ice creams, which resulted in a 10% conversion rate and an impressive ROI of over 30,000% in just three days. The campaign was so successful that Kibon achieved these targets without the need to offer discounts. The success of this campaign has led to Kibon working closely with Infobip's Professional Services team to create more innovative campaigns in the future. | |
Quantitative Benefit
94% delivery rate of the campaign | |
74% campaign view rate | |
30,000% ROI for a 3-day campaign | |