LivePerson
Case Studies
Keywords Optimizer Significantly Lifts Conversion Rates for Leading UK Supplier
Overview
Keywords Optimizer Significantly Lifts Conversion Rates for Leading UK SupplierLivePerson |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Construction & Infrastructure Food & Beverage Healthcare & Hospitals | |
Business Operation Sales & Marketing | |
Demand Planning & Forecasting Predictive Replenishment | |
Data Science Services | |
Operational Impact
The implementation of Keywords Optimizer was quick and easy, requiring no IT involvement. | |
The impact of Keywords Optimizer was both immediate and dramatic. | |
The system automatically adjusts with IPSL’s aggressive and ever-changing Google AdWords campaigns. | |
Quantitative Benefit
After just one month, IPSL realized an incredible 245% lift in the conversion rates for the keywords targeted by Keywords Optimizer. | |
The group exposed to the personalized content triggered by Keywords Optimizer converted at a rate of 3.71%, as compared to the 1.07% conversion rate of the control group. | |