Motive Case Studies KeepTruckin Smart Dashcam exonerates D&A McRae driver and prevents $50K in damages

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	KeepTruckin Smart Dashcam exonerates D&A McRae driver and prevents $50K in damages Motive

KeepTruckin Smart Dashcam exonerates D&A McRae driver and prevents $50K in damages

Motive

Technology Category	Functional Applications - Fleet Management Systems (FMS) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Oil & Gas Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Fleet Management Vehicle Performance Monitoring
Services	System Integration Training
Challenge	D&A McRae Transportation, a crude oil transporter, faced a significant challenge when one of their trucks was involved in a fatal collision during a snowstorm in the Utah mountains. This traumatic event led the company to re-evaluate its fleet technology. The company decided to install dash cams to capture footage of any future incidents in the event of a lawsuit. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself. Read More
About Customer	D&A McRae Transportation is a crude oil transporter based in Sigurd, Utah. The company prides itself on running a safe and compliant business and has a fleet size of 52. After one of their trucks was involved in a fatal collision, the company decided to install dash cams to capture footage of any future incidents. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself. Read More
Solution	D&A McRae found a suitable solution with KeepTruckin, which offered an integrated ELD and dash cam solution. The company was pleased with the ease of installation and operation of the KeepTruckin Smart Dashcam. The technology was compatible with the iPads already used in the trucks and was easy to connect. The Smart Dashcam served as an eyewitness, capturing footage of incidents and providing a source of truth in case of collisions. The company also used the KeepTruckin Smart Dashcam for driver coaching. The software detects hard braking events, allowing managers to review footage and immediately coach drivers. D&A McRae appreciated KeepTruckin's commitment to continuous improvement and looked forward to a continued partnership. Read More Log in to view content
Contents

Technology Category

Functional Applications - Fleet Management Systems (FMS)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Oil & Gas

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Fleet Management

Vehicle Performance Monitoring

Services

System Integration

Training

Challenge

D&A McRae Transportation, a crude oil transporter, faced a significant challenge when one of their trucks was involved in a fatal collision during a snowstorm in the Utah mountains. This traumatic event led the company to re-evaluate its fleet technology. The company decided to install dash cams to capture footage of any future incidents in the event of a lawsuit. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself.

About Customer

D&A McRae Transportation is a crude oil transporter based in Sigurd, Utah. The company prides itself on running a safe and compliant business and has a fleet size of 52. After one of their trucks was involved in a fatal collision, the company decided to install dash cams to capture footage of any future incidents. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself.

Solution

D&A McRae found a suitable solution with KeepTruckin, which offered an integrated ELD and dash cam solution. The company was pleased with the ease of installation and operation of the KeepTruckin Smart Dashcam. The technology was compatible with the iPads already used in the trucks and was easy to connect. The Smart Dashcam served as an eyewitness, capturing footage of incidents and providing a source of truth in case of collisions. The company also used the KeepTruckin Smart Dashcam for driver coaching. The software detects hard braking events, allowing managers to review footage and immediately coach drivers. D&A McRae appreciated KeepTruckin's commitment to continuous improvement and looked forward to a continued partnership.

Impact #1	The KeepTruckin Smart Dashcam served as an eyewitness, capturing footage of incidents and providing a source of truth in case of collisions.
Impact #2	The company used the KeepTruckin Smart Dashcam for driver coaching. The software detects hard braking events, allowing managers to review footage and immediately coach drivers.
Impact #3	D&A McRae appreciated KeepTruckin's commitment to continuous improvement and looked forward to a continued partnership.

Impact #1

The KeepTruckin Smart Dashcam served as an eyewitness, capturing footage of incidents and providing a source of truth in case of collisions.

Impact #2

The company used the KeepTruckin Smart Dashcam for driver coaching. The software detects hard braking events, allowing managers to review footage and immediately coach drivers.

Impact #3

D&A McRae appreciated KeepTruckin's commitment to continuous improvement and looked forward to a continued partnership.

Benefit #1	Avoided a traffic citation, which would’ve cost about $300 and hurt the driver’s CSA score.
Benefit #2	Saved what could have been close to $50K in damages from a single incident.

Benefit #1

Avoided a traffic citation, which would’ve cost about $300 and hurt the driver’s CSA score.

Benefit #2

Saved what could have been close to $50K in damages from a single incident.

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Overview

KeepTruckin Smart Dashcam exonerates D&A McRae driver and prevents $50K in damages

Operational Impact

Quantitative Benefit