Acoustic
Case Studies
KDDI Boosts Conversion Rates with Acoustic's Personalized Product Recommendations
Overview
KDDI Boosts Conversion Rates with Acoustic's Personalized Product RecommendationsAcoustic |
Networks & Connectivity - Cellular Sensors - Acoustic Sensors | |
E-Commerce Telecommunications | |
Quality Assurance Sales & Marketing | |
Experimentation Automation Predictive Maintenance | |
System Integration Testing & Certification | |
Operational Impact
The implementation of Acoustic's solutions resulted in a significant increase in KDDI's conversion rates. The personalized product recommendations generated by KDDI's recommendation engine are now displayed at the top of the au Online Shop home page, leading to a higher conversion rate for visitors who click through these recommendations. The company has also been able to display recommendations for mobile phone accessories using the personalization algorithm, increasing the visibility of certain items that would not come up unless a customer searched for them specifically. This has led to an increase in the number of click-throughs and purchases by customers who show an interest in these products. The implementation of Acoustic's solutions has been highly cost-effective for KDDI. | |
Quantitative Benefit
Dramatic improvement in the conversion rate of the au Online Shop after implementing Acoustic Experience Analytics (Tealeaf). | |
The implementation process of Acoustic products took just four to five months. | |
Increased number of click-throughs and purchases due to personalized product recommendations. | |