Convoy Case Studies Joyin's Revenue Boom: A Case Study in Operational Agility

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	Joyin's Revenue Boom: A Case Study in Operational Agility Convoy

Joyin's Revenue Boom: A Case Study in Operational Agility

Convoy

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Sensors - GPS
Applicable Industries	Marine & Shipping Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Challenge	Joyin, a North American third-party toy seller to major retailers, faced a significant challenge in managing its rapid growth and shifting inventory. The company's revenue had been doubling year over year, and by 2020, it had more than doubled its 2019 revenue of $60 million to reach $140 million. This growth was accompanied by an expansion of its product catalog, with 1,000 items added since April, bringing the total inventory to 3,000 items. However, Joyin's existing shipping platform was unable to keep pace with this growth, leading to inefficiencies and a lack of visibility and control over operations. The situation was further complicated in 2020 when Amazon temporarily prohibited third-party sellers from shipping and storing nonessential goods at its warehouses, posing a significant operational challenge for Joyin. Read More
About Customer	Joyin is a North American third-party toy seller to major retailers. In 2019, the company brought in $60 million in revenue, and in 2020, it more than doubled that, bringing in $140 million. Since April, Joyin has added 1,000 items to its catalog, making its current inventory 3,000 items. While the bulk of its sales move through Amazon, Joyin products are also available on Wayfair.com, Target.com, Kroger.com, Bedbathandbeyond.com, Walmart.com, and Etsy. Despite the rapid growth and expansion of its product catalog, Joyin faced significant challenges in managing its operations, particularly in terms of shipping and inventory management. Read More
Solution	To address these challenges, Joyin partnered with Convoy, a provider of an online shipper platform. Convoy's platform offered Joyin real-time 24/7 visibility into the status of each shipment, ensuring 94.9% on-time pickup with Convoy's carrier network. The platform also provided facility ratings, which drove the operational feedback loop for carriers. Joyin rated highly at 4.9 out of 5. The Convoy platform also enabled Joyin to analyze the previous year's shipments and make efficient decisions in light of Amazon's new limitations. The partnership with Convoy provided Joyin with a convenient and user-friendly online one-stop-shop experience to quote, book, manage bills, and track shipments. This supported rather than hindered the company's growth. The visibility that 24/7 tracking provided and the privilege online-only retailers enjoy of immediate real-time sales analytics allowed Joyin to pivot quickly, no matter the disruption. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Sensors - GPS

Applicable Industries

Marine & Shipping

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Challenge

Joyin, a North American third-party toy seller to major retailers, faced a significant challenge in managing its rapid growth and shifting inventory. The company's revenue had been doubling year over year, and by 2020, it had more than doubled its 2019 revenue of $60 million to reach $140 million. This growth was accompanied by an expansion of its product catalog, with 1,000 items added since April, bringing the total inventory to 3,000 items. However, Joyin's existing shipping platform was unable to keep pace with this growth, leading to inefficiencies and a lack of visibility and control over operations. The situation was further complicated in 2020 when Amazon temporarily prohibited third-party sellers from shipping and storing nonessential goods at its warehouses, posing a significant operational challenge for Joyin.

About Customer

Joyin is a North American third-party toy seller to major retailers. In 2019, the company brought in $60 million in revenue, and in 2020, it more than doubled that, bringing in $140 million. Since April, Joyin has added 1,000 items to its catalog, making its current inventory 3,000 items. While the bulk of its sales move through Amazon, Joyin products are also available on Wayfair.com, Target.com, Kroger.com, Bedbathandbeyond.com, Walmart.com, and Etsy. Despite the rapid growth and expansion of its product catalog, Joyin faced significant challenges in managing its operations, particularly in terms of shipping and inventory management.

Solution

To address these challenges, Joyin partnered with Convoy, a provider of an online shipper platform. Convoy's platform offered Joyin real-time 24/7 visibility into the status of each shipment, ensuring 94.9% on-time pickup with Convoy's carrier network. The platform also provided facility ratings, which drove the operational feedback loop for carriers. Joyin rated highly at 4.9 out of 5. The Convoy platform also enabled Joyin to analyze the previous year's shipments and make efficient decisions in light of Amazon's new limitations. The partnership with Convoy provided Joyin with a convenient and user-friendly online one-stop-shop experience to quote, book, manage bills, and track shipments. This supported rather than hindered the company's growth. The visibility that 24/7 tracking provided and the privilege online-only retailers enjoy of immediate real-time sales analytics allowed Joyin to pivot quickly, no matter the disruption.

Impact #1	The partnership with Convoy significantly improved Joyin's operational efficiency and visibility. The online shipper platform provided Joyin with real-time 24/7 visibility into the status of each shipment, enabling the company to maintain control over its operations despite its rapid growth. The platform also provided facility ratings, which drove the operational feedback loop for carriers, and Joyin rated highly at 4.9 out of 5. Furthermore, the data from Convoy's platform allowed Joyin to analyze the previous year's shipments and make efficient decisions in light of Amazon's new limitations. This ability to pivot quickly in response to disruptions was a key factor in Joyin's successful management of its growth.

Impact #1

The partnership with Convoy significantly improved Joyin's operational efficiency and visibility. The online shipper platform provided Joyin with real-time 24/7 visibility into the status of each shipment, enabling the company to maintain control over its operations despite its rapid growth. The platform also provided facility ratings, which drove the operational feedback loop for carriers, and Joyin rated highly at 4.9 out of 5. Furthermore, the data from Convoy's platform allowed Joyin to analyze the previous year's shipments and make efficient decisions in light of Amazon's new limitations. This ability to pivot quickly in response to disruptions was a key factor in Joyin's successful management of its growth.

Benefit #1	Joyin's revenue more than doubled from $60 million in 2019 to $140 million in 2020.
Benefit #2	Joyin added 1,000 items to its catalog since April, bringing its total inventory to 3,000 items.
Benefit #3	Convoy's platform ensured 94.9% on-time pickup with its carrier network.

Benefit #1

Joyin's revenue more than doubled from $60 million in 2019 to $140 million in 2020.

Benefit #2

Joyin added 1,000 items to its catalog since April, bringing its total inventory to 3,000 items.

Benefit #3

Convoy's platform ensured 94.9% on-time pickup with its carrier network.

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Overview

Joyin's Revenue Boom: A Case Study in Operational Agility

Operational Impact

Quantitative Benefit