Canto
Case Studies
Journey Beyond: Streamlining Content Management with IoT
Overview
Journey Beyond: Streamlining Content Management with IoTCanto |
Sensors - Camera / Video Systems | |
Sales & Marketing | |
Smart Collateral Management Time Sensitive Networking | |
System Integration | |
Operational Impact
The implementation of Canto has significantly improved Journey Beyond's content management process. The company can now manage all of their brands from a single hub, ensuring that approved, on-brand images, videos, and marketing collateral are easily accessible. The dedicated content portals for each brand have simplified the process of finding and using the right content, saving time and effort for the creative team and other stakeholders. The video trimming feature has also streamlined the editing workflow. Moreover, the improved content management has enhanced the content experience for customers, stakeholders, and creators. The business development team, agencies, and local state tourism offices now have on-demand access to updated presentations and collateral, enabling them to produce on-brand content with less oversight. Ultimately, Journey Beyond's customers benefit from more beautiful and inspiring content. | |
Quantitative Benefit
Managed content for thirteen distinct tourism brands from a single hub | |
Successfully migrated tens of thousands of media assets to a new system | |
Created dedicated content portals for each of the company's brands | |