Motive Case Studies Joseph Distribution's Digital Transformation through Motive and Fleetio Integration
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Joseph Distribution's Digital Transformation through Motive and Fleetio Integration

Motive
Application Infrastructure & Middleware - Data Exchange & Integration
Functional Applications - Fleet Management Systems (FMS)
Education
Transportation
Logistics & Transportation
Maintenance
Fleet Management
Transportation Simulation
System Integration
Training
Joseph Distribution, a logistics company based in Hanover, Maryland, was facing challenges in managing its growing fleet. Initially, when the company had only a few vehicles, it was manageable to log hours of service on paper logs, manually input data into an Excel spreadsheet, and update vehicle statuses on whiteboards. However, as the company and its fleet grew, these manual processes became time-consuming and inefficient. The company had split its operations between two teams, fleet and dispatch, which operated mostly independently of each other. David Wilkins, Director of Operations at Joseph Distribution, recognized the need to move beyond these manual processes to maintain the same level of service and communication.
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Joseph Distribution is a logistics company based in Hanover, Maryland, specializing in express delivery and shipment tracking throughout the northeast United States. The company operates both local and over-the-road (OTR) operations, with open communication, visibility, and teamwork being core to its ability to provide exceptional service. As the company grew, it faced challenges in managing its expanding fleet and maintaining efficient communication and service levels. The company's operations were split between two teams, fleet and dispatch, which operated mostly independently of each other.
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Joseph Distribution embarked on a digital transformation journey by adopting the Motive Driver App and Fleetio, a fleet management and maintenance system. The Motive Driver App was used by drivers and the dispatch team to track mileage and hours of service, while Fleetio was used by the fleet team to track and assign vehicles. The company discovered that both platforms had a simple API connection, allowing for a powerful integration. This integration enabled fleet managers to easily analyze different data streams to keep their trucks on the road. Users could access engine diagnostics, location, and driver purchase behavior in a single interface. Fleetio’s platform also analyzed data from years of fault codes to help fleet managers identify upcoming maintenance issues before a breakdown could happen. The integration increased visibility across operations and improved communication, especially when employees began to work remotely due to COVID-19.
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The integration of Motive and Fleetio brought significant operational benefits to Joseph Distribution. The automatic update of fleet data across both platforms allowed the company to stay ahead of most maintenance issues. Detailed information about what led to the maintenance concern or what symptoms were identified could be provided, enabling the company’s maintenance shop to repair the issue quickly and reduce turnaround time. The integration also improved compliance and coaching. It made it easy to reference Joseph Distribution’s telematics data for any audits or IFTA inquiries and helped hold the team accountable when it came to compliance. The DRIVE score feature of Motive was used to determine which drivers required extra coaching and which drivers should be rewarded for their safe driving. The adoption of these tech solutions positioned Joseph Distribution better for growth, as they could scale easily over time and work seamlessly with other advances in fleet technology.
Increased visibility across operations
Improved communication across functions
Reduced turnaround time for maintenance issues
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