Infobip Case Studies Jiji Africa: Enhancing eCommerce with Voice and SMS Solution

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	Jiji Africa: Enhancing eCommerce with Voice and SMS Solution Infobip

Jiji Africa: Enhancing eCommerce with Voice and SMS Solution

Infobip

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery Speech Recognition
Challenge	Jiji Africa, an online marketplace operating in several pan-African countries, was facing a significant challenge with its transactional communication. The company needed a reliable solution to send out crucial transactional information to its vast user base, which includes between 12 million and 15 million active buyers and between 200,000 and 250,000 sellers. However, their previous SMS service provider was not delivering satisfactory results. Many transactional messages related to registrations on their platform and inquiries about advertised items were not reaching their customers, leading to a low delivery rate and hampering transactions. Read More
About Customer	Jiji Africa is a prominent online marketplace in pan-African countries, including Ghana, Kenya, Nigeria, Uganda, and Tanzania. Established six years ago, the company acquired OLX’s business in these countries in 2019. It boasts a significant user base, with between 12 million and 15 million active buyers and a range of between 200,000 and 250,000 sellers. Jiji Africa serves as a platform for these users to exchange goods, necessitating a reliable and efficient communication system for transactional information. Read More
Solution	To address this challenge, Jiji Africa turned to Infobip for a reliable and stable SMS and Voice solution. Given the preference of their customers for these channels, Jiji Africa believed that Infobip was the perfect partner to provide this service. The reliability and stability of the service were crucial for handling transactional traffic, and Infobip was able to ensure this for its clients. Additionally, Jiji Africa received support from local experts and a dedicated Customer Success Manager to ensure compliance with local regulations and to cater to their specific needs. This comprehensive solution was designed to enhance the delivery rates and improve the overall customer experience on Jiji's platform. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Speech Recognition

Challenge

Jiji Africa, an online marketplace operating in several pan-African countries, was facing a significant challenge with its transactional communication. The company needed a reliable solution to send out crucial transactional information to its vast user base, which includes between 12 million and 15 million active buyers and between 200,000 and 250,000 sellers. However, their previous SMS service provider was not delivering satisfactory results. Many transactional messages related to registrations on their platform and inquiries about advertised items were not reaching their customers, leading to a low delivery rate and hampering transactions.

About Customer

Jiji Africa is a prominent online marketplace in pan-African countries, including Ghana, Kenya, Nigeria, Uganda, and Tanzania. Established six years ago, the company acquired OLX’s business in these countries in 2019. It boasts a significant user base, with between 12 million and 15 million active buyers and a range of between 200,000 and 250,000 sellers. Jiji Africa serves as a platform for these users to exchange goods, necessitating a reliable and efficient communication system for transactional information.

Solution

To address this challenge, Jiji Africa turned to Infobip for a reliable and stable SMS and Voice solution. Given the preference of their customers for these channels, Jiji Africa believed that Infobip was the perfect partner to provide this service. The reliability and stability of the service were crucial for handling transactional traffic, and Infobip was able to ensure this for its clients. Additionally, Jiji Africa received support from local experts and a dedicated Customer Success Manager to ensure compliance with local regulations and to cater to their specific needs. This comprehensive solution was designed to enhance the delivery rates and improve the overall customer experience on Jiji's platform.

Impact #1	The implementation of Infobip’s Voice and SMS service has brought about significant operational improvements for Jiji Africa. The company has seen a dramatic increase in delivery rates, which have improved to over 90%. This improvement is largely due to Infobip’s direct connections to carriers. Additionally, the cost of the service has been reduced almost tenfold, leading to substantial savings. The local presence of Infobip has also ensured a reliable service, contributing to high delivery rates and a seamless experience for Jiji's customers. Furthermore, Infobip's deep understanding of Jiji’s business model has enabled them to serve as advisors and consultants, providing 24/7 technical support and assisting with new projects and communication solutions as Jiji's needs evolve.

Impact #1

The implementation of Infobip’s Voice and SMS service has brought about significant operational improvements for Jiji Africa. The company has seen a dramatic increase in delivery rates, which have improved to over 90%. This improvement is largely due to Infobip’s direct connections to carriers. Additionally, the cost of the service has been reduced almost tenfold, leading to substantial savings. The local presence of Infobip has also ensured a reliable service, contributing to high delivery rates and a seamless experience for Jiji's customers. Furthermore, Infobip's deep understanding of Jiji’s business model has enabled them to serve as advisors and consultants, providing 24/7 technical support and assisting with new projects and communication solutions as Jiji's needs evolve.

Benefit #1	90% increase in delivery rates
Benefit #2	Major cost reduction by almost tenfold

Benefit #1

90% increase in delivery rates

Benefit #2

Major cost reduction by almost tenfold

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Overview

Jiji Africa: Enhancing eCommerce with Voice and SMS Solution

Operational Impact

Quantitative Benefit