Case Studies Jel Sert Manages Growth without Increasing Costs using BluJay’s Transportation Management
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Jel Sert Manages Growth without Increasing Costs using BluJay’s Transportation Management

Functional Applications - Transportation Management Systems (TMS)
Analytics & Modeling - Real Time Analytics
Consumer Goods
Food & Beverage
Logistics & Transportation
Business Operation
Fleet Management
Supply Chain Visibility
Predictive Maintenance
System Integration
Software Design & Engineering Services
Jel Sert experienced issues from rapid growth, including an over-stressed transportation staff that manually processed over 25,000 orders annually. These manual processes included handwritten orders and using spreadsheets to manage transportation. Jel Sert missed opportunities for cost savings through freight consolidation. Orders were processed as received, then filled and dispatched sequentially. As Jel Sert grew, the transportation staff became a critical resource. Freight costs were not analyzed or optimized because of staff shortages. Rising fuel costs escalated transportation costs significantly and the increase in transportation costs drew the attention of senior management. Jel Sert established a list of goals for the transportation system and services: Reduced transportation spend, Incorporate critical legacy processes and data, Create new and improved business processes, Manage exceptions, Enable enterprise-wide visibility.
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The Jel Sert Company is a world leader in the production of freezer pops and other foods with great flavor, consumer convenience, and innovative packaging. Founded in 1926, The Jel Sert Company is a privately-held firm whose popular brands include Wyler’s and Wyler’s Light drink mixes, Fla-Vor-Ice and Otter Pops freezer bars, and Royal and My-T-Fine brands of gelatin, pudding, and pie filling. With its extensive capabilities, Jel Sert provides turnkey development and manufacturing solutions, helping pharmaceutical, food, and private label companies expand existing product lines and brands with new, novel formats. Jel Sert’s network consists of nine distribution centers, in addition to its single manufacturing plant. Jel Sert’s primary transportation modes include LTL, TL, intermodal and parcel.
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BluJay Solutions’ Transportation Management is the center of Jel Sert’s fulfillment operations providing visibility for the shipment planners to see each workday holistically and optimize daily shipment transactions. The transportation team now analyzes and consolidates shipments to achieve an overall reduction in logistics and transportation costs. With real-time visibility of carrier data via BluJay‘s Transportation Management, transportation operations and customer service teams now have access to critical information to become more service oriented. In addition, visibility provided by BluJay’s Transportation Management improved communications with the ability to alert customers if shipments are late or in jeopardy of becoming late. BluJay’s Transportation Management improved business intelligence to provide metrics and accountability while allowing Jel Sert the ability to monitor costs and performance-to-plan. With BluJay’s Transportation Management, Jel Sert gains capabilities which include: Automating transportation processes for planning, execution, and settlement, Consolidating freight loads to increase LTL shipments.
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Improved Real-Time Visibility: Based on the true SaaS model leveraged by BluJay’s Transportation Management, Jel Sert has actual shipment information for better load consolidation and cost analysis.
Facilitated Proactive Communication: With BluJay’s Transportation Management, Jel Sert has the capability to alert customers if shipments are late or in danger of arriving late.
Optimized Asset Utilization: BluJay’s Transportation Management provides visibility to loads and shipments to create more full trucks for carriers through load consolidation.
Jel Sert saved approximately 9% of the annual freight bill in the first year with BluJay Solutions alone.
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