MoEngage
Case Studies
Jeeny Boosts Conversions by 25% with MoEngage’s Personalized Cross-channel Campaigns
Overview
Jeeny Boosts Conversions by 25% with MoEngage’s Personalized Cross-channel CampaignsMoEngage |
Networks & Connectivity - RFID Platform as a Service (PaaS) - Application Development Platforms | |
Automotive Transportation | |
Sales & Marketing | |
Autonomous Transport Systems Usage-Based Insurance | |
Operational Impact
By leveraging MoEngage’s multiple features—Segmentation, Flows, and Push Notification—Jeeny was able to engage their users with relevant messages effectively. The brand was successful in informing their users not only about the upcoming offers but also offers based on app utilization by the user(s). This strategy led to a significant increase in the brand’s Monthly Active Users (MAUs) by 27%. The users started using the app more frequently, which boosted the brand's conversion rate to 25%. The brand also ensured that they reach the customers in a dynamic way through multiple touchpoints by employing MoEngage Flows. This helped the brand increase its engagement rate and observed a Click Through Rate (CTR) of 1.9%. Overall, the brand was able to attain its key objectives in the engagement strategy. | |
Quantitative Benefit
20% Uplift in Quarterly Conversions | |
27% Increase in Quarterly MAUs | |
962k Booked rides after getting notifications | |