JDE's Integration of Sales and Financial Planning with Board

Jacobs Douwe Egberts (JDE), a global agribusiness group specializing in coffee and tea, was facing challenges in managing its commercial steering and financial management. The company, which operates in over 80 countries and generates annual sales of more than €5 billion, needed a tool that could consolidate the progress of negotiations in relation to the initial budget and analytically manage all customer investments by category. The tool also needed to support the S&OP process, manage product/customer mix, pilot pricing strategy, and ease the exchange of information between different services. On the financial control side, JDE required a solution that could value plans by segment, brand, and customer, steer profit up to full P&L (real + forecast), and facilitate budget comparisons and reporting.

Jacobs Douwe Egberts is a global agribusiness group that specializes in coffee and tea. Founded in 1753, the company has a strong presence in over 80 countries and generates annual sales of more than €5 billion. JDE employs more than 12,000 people and holds a No.1 or No.2 market position in 18 countries across Europe, South America, and Australia. In France, JDE leads the category with its brands Senseo, L'Or, OR EspressO, Grandma, Jacques Vabre, Maxwell, and Tassimo. The company's main activity in France is the sale of coffee to retail customers, but it also sells to the professional market, such as gas stations and hospitals.