James Hardie Designs its Digital Future with Cloudinary’s Digital Asset Management Platform

James Hardie’s Australia services many customers through its network including the likes of hardware stores, builders, property developers and architects, as well as connecting directly with consumers. Consequently, it has a large and complex network of sales and marketing teams dedicated to serving the varied needs of these disparate audiences. The one thing that unites all James Hardie Australia partners and customers is the need for high quality, constantly updated imagery and other marketing content showcasing the company’s products and usage in building projects. From a consumer and brand perspective, it’s crucial that the company’s online channels are kept up to date with all the latest interior and exterior design trends. For trade audiences in particular, an engaging and innovative product portfolio is a must. Often, the company would have multiple photo shoots taking place at various locations, with no central repository for all the images nor any shared filing system or naming convention. The marketing team would regularly be tasked with finding images featuring a certain product and spend hours manually searching through disparate folders to find them.

Founded in Australia in 1888, James Hardie pioneered modern fibre-cement that is used worldwide today. Today, the company is the global leader in the production of interior and exterior building products, generating more than $2.5 billion in net sales and employing 5,000 people around the world. The company is headquartered in Dublin, Ireland. James Hardie’s Australia services many customers through its network including the likes of hardware stores, builders, property developers and architects, as well as connecting directly with consumers. Consequently, it has a large and complex network of sales and marketing teams dedicated to serving the varied needs of these disparate audiences.