MyTraffic Case Studies ITICO F+B Investing in the right retail real estate

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	ITICO F+B Investing in the right retail real estate MyTraffic

ITICO F+B Investing in the right retail real estate

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Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Food & Beverage Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation Supply Chain Visibility
Services	Data Science Services
Challenge	ITICO F+B, the exclusive franchisee partner of The Halal Guys and Eggslut, is planning to expand these brands into the UK market. The plan is to have 20 restaurants up and running for each company over the next five years. One of the main challenges faced by the company was not having the right tools and data needed to understand the market and, in turn, use that information to invest in the right commercial properties. The company believes that real estate is a retailer’s most expensive investment and the return on investment after opening a new restaurant largely depends on the location of the property. Read More
About Customer	ITICO F+B is the exclusive franchisee partner of the iconic restaurant franchise, The Halal Guys and Eggslut. The Halal Guys began in 1990 when the three founding partners opened up a hot dog cart in New York City. They soon realised the rising demand for Halal food from cab drivers around the city and adapted their product offering to include their famous platter of chicken and gyro rice. Eggslut, founded in 2011, has transformed eggs, an everyday breakfast staple, by infusing them with cutting-edge culinary techniques and top-of-the-line ingredients. Eggslut has locations all over Los Angeles, California and in Las Vegas, Nevada. They’ve also opened an international location in Beirut, Lebanon. Now, both The Halal Guys and Eggslut are planning their expansion into the UK and are relying on ITICO F+B to help them break into the market. Read More
Solution	ITICO F+B relies on Geoblink’s Location Intelligence platform to ensure The Halal Guys and Eggslut’s international success. The platform is used to study demographic data visually and intuitively on a map. The company evaluates the market dynamics surrounding a potential restaurant location and looks to see if the catchment area has the right population density, disposable income and education levels. They also compare how those key demographics vary between daytime and nighttime. ITICO F+B also uses footfall traffic data during the site selection process. The company tracks other restaurant retailers’ movements in order to open in locations where “like” brands are present. Once they have an address for the location, they can generate a report and send it to the franchise brands and their partners to get their input before moving forward. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Supply Chain Visibility

Services

Data Science Services

Challenge

ITICO F+B, the exclusive franchisee partner of The Halal Guys and Eggslut, is planning to expand these brands into the UK market. The plan is to have 20 restaurants up and running for each company over the next five years. One of the main challenges faced by the company was not having the right tools and data needed to understand the market and, in turn, use that information to invest in the right commercial properties. The company believes that real estate is a retailer’s most expensive investment and the return on investment after opening a new restaurant largely depends on the location of the property.

About Customer

ITICO F+B is the exclusive franchisee partner of the iconic restaurant franchise, The Halal Guys and Eggslut. The Halal Guys began in 1990 when the three founding partners opened up a hot dog cart in New York City. They soon realised the rising demand for Halal food from cab drivers around the city and adapted their product offering to include their famous platter of chicken and gyro rice. Eggslut, founded in 2011, has transformed eggs, an everyday breakfast staple, by infusing them with cutting-edge culinary techniques and top-of-the-line ingredients. Eggslut has locations all over Los Angeles, California and in Las Vegas, Nevada. They’ve also opened an international location in Beirut, Lebanon. Now, both The Halal Guys and Eggslut are planning their expansion into the UK and are relying on ITICO F+B to help them break into the market.

Solution

ITICO F+B relies on Geoblink’s Location Intelligence platform to ensure The Halal Guys and Eggslut’s international success. The platform is used to study demographic data visually and intuitively on a map. The company evaluates the market dynamics surrounding a potential restaurant location and looks to see if the catchment area has the right population density, disposable income and education levels. They also compare how those key demographics vary between daytime and nighttime. ITICO F+B also uses footfall traffic data during the site selection process. The company tracks other restaurant retailers’ movements in order to open in locations where “like” brands are present. Once they have an address for the location, they can generate a report and send it to the franchise brands and their partners to get their input before moving forward.

Impact #1	Geoblink’s Location Intelligence platform has incrementally sped up the site selection process for ITICO F+B. The company now looks at more than 200 locations in half the time it took them to look at the initial 30 to 40 sites.
Impact #2	Geoblink has also helped ITICO F+B to protect the company by finding the right sites at the right price points, avoiding bad real estate investments that could be “massively detrimental” to the business.

Impact #1

Geoblink’s Location Intelligence platform has incrementally sped up the site selection process for ITICO F+B. The company now looks at more than 200 locations in half the time it took them to look at the initial 30 to 40 sites.

Impact #2

Geoblink has also helped ITICO F+B to protect the company by finding the right sites at the right price points, avoiding bad real estate investments that could be “massively detrimental” to the business.

Benefit #1	The company now looks at more than 200 locations in half the time it took them to look at the initial 30 to 40 sites.

Benefit #1

The company now looks at more than 200 locations in half the time it took them to look at the initial 30 to 40 sites.

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Overview

ITICO F+B Investing in the right retail real estate

Operational Impact

Quantitative Benefit