Case Studies
IT World Canada Delivers Highly Successful Marketing Programs for Clients Using Informer 5
Overview
Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
Using Informer, IT World Canada now produces an invaluable overview of all the campaigns they are running for clients, so they easily see the status of all campaigns and which ones need immediate attention. | |
Using Informer’s Dashboards, IT World Canada set up a Campaign Monitor for campaign managers to know the status of each campaign and exactly where they should prioritize their resources to ensure the success of every campaign. This enabled them to eliminate wasted time in non-critical areas. | |
With the Dashboards providing near real-time statistics for new registrations, Campaign Managers can see whether they’re on track, how many registrations are required, how close the campaign is to its deadline, and where they need to focus their attention. | |
Quantitative Benefit
Delivery of 30,000 registrations in over 150 campaigns per year for the largest IT clients. | |