Tableau
Case Studies
IsCool Grows Revenues Four-Fold in Five Years with Tableau Software
Overview
IsCool Grows Revenues Four-Fold in Five Years with Tableau SoftwareTableau |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
Consumer Goods | |
Business Operation Sales & Marketing | |
Predictive Quality Analytics Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
IsCool Entertainment was able to harness big data for agile and effective real-time decision making. | |
The company was able to understand more about gamers’ preferences, behaviour, and needs, thereby increasing the size and number of its global gaming communities. | |
The company was able to report immediately on various aspects of its games such as the number of users, which features are most commonly used, how long people play for, which downloads are most popular, and more. | |
Quantitative Benefit
23% increase in player engagement | |
44% annual increase in revenues | |
$10,000 cost savings in hardware | |