Case Studies Iowa State University and Ruan: Partnering in the development of tomorrow’s logistics professionals
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Iowa State University and Ruan: Partnering in the development of tomorrow’s logistics professionals

Functional Applications - Transportation Management Systems (TMS)
Education
Logistics & Transportation
Fleet Management
Training
System Integration
Ruan faced a challenge in finding highly trained and specialized team members proficient in using Oracle Transportation Management (OTM) software. The marketplace lacked such employees, necessitating the development of internal training strategies. To address this, Ruan approached OTM for an academic license and partnered with Iowa State University (ISU) to embed OTM into the college curriculum. This partnership aimed to provide students with real-world skills and experience in using OTM, thereby preparing them for future employment in the logistics and transportation industry.
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Ruan is a leading logistics and transportation management company that has been in the industry for decades. The company is known for its innovative solutions and commitment to customer satisfaction. Ruan's partnership with Iowa State University (ISU) began in 2014, focusing on teaching students to use Oracle Transportation Management (OTM) software. ISU is a renowned institution, particularly in the field of supply chain management, and aims to offer courses on the most innovative technologies. The collaboration between Ruan and ISU is designed to build coursework, provide training, and offer real-world skills to students, thereby strengthening the regional OTM community.
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Ruan developed a comprehensive training strategy and approached Oracle Transportation Management (OTM) for an academic license to embed the software into Iowa State University's (ISU) curriculum. This partnership marked the first time OTM was integrated into a college course. Ruan collaborated with ISU's College of Business Supply Chain Management undergraduate program to build coursework, create OTM data sets, and provide training to students. The company also offered counsel to ISU professors, shared data and metrics, and provided expert speakers for university events. The OTM coursework is now a mandatory part of the Principles of Transportation course for all supply chain management students at ISU.
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Ruan's partnership with ISU has led to the successful training of over 500 students on Oracle Transportation Management (OTM) software over six semesters.
Students gain hands-on experience with a sample system identical to the one used by Ruan employees, providing them with practical knowledge and skills.
Ruan offers expert speakers for university career fairs and events, enhancing the educational experience for students.
Trained over 500 students on Oracle Transportation Management (OTM) software in six semesters.
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