Fishbowl Inventory Case Studies Inventory Management Transformation at Durmaz Importers & Wholesalers
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Inventory Management Transformation at Durmaz Importers & Wholesalers

Fishbowl Inventory
Functional Applications - Inventory Management Systems
Functional Applications - Warehouse Management Systems (WMS)
Consumer Goods
Retail
Logistics & Transportation
Warehouse & Inventory Management
Personnel Tracking & Monitoring
Picking, Sorting & Positioning
Testing & Certification
Training
Durmaz Pty Ltd, a specialist Importing and Wholesale entity, was facing significant challenges with its inventory and warehouse management. Despite using Reckon Accounts, a powerful accounting tool, the company found it insufficient for their rapidly expanding business. The lack of a dedicated inventory software solution was hampering their supply chain process and reducing the service levels they could provide their customers. This inefficiency was leading to large costs for Durmaz, as it was unable to keep up with the ever-changing consumer trends and styles. The company needed a solution that could streamline its inventory management, improve service levels, and reduce costs.
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Durmaz Pty Ltd is a specialist Importing and Wholesale entity that extensively sources and ranges value for money products that are specific but not limited to the discount variety retail sector. All products are of the highest manufactured quality and standard. Durmaz prides itself on providing quality goods that present and offer the consumer unforgettable value. It has always been their commitment to ensure that they keep ahead of ever changing consumer trends and styles. The team at Durmaz Imports, like their product range, always stands out from the crowd.
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To address these challenges, Durmaz implemented Fishbowl, a comprehensive inventory management solution. The company also signed up for the Ocean Support program to provide assistance to the staff when needed. Before implementing Fishbowl, Durmaz received on-site training from a Fishbowl Inventory Software Specialist to ensure the staff would get the most from the improved processes. The Fishbowl solution organized the products based on location for the fastest route on the warehouse floor, enabling Durmaz to significantly reduce overtime hours paid to warehouse staff and the number of staff required to pick and pack the current order volumes. Moreover, Fishbowl’s order management process helped staff to complete orders correctly by ensuring they follow best practice procedures for the entire warehouse workflow.
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The implementation of Fishbowl had a significant impact on Durmaz's operations. It not only improved the efficiency of the picking process but also reduced the overtime hours and the number of staff required for picking and packing. The solution also enabled the staff to accurately track orders from issuing to shipping processes, making them more accountable for their responsibilities. This led to a decrease in errors from the warehouse staff. Furthermore, by reverting Reckon Accounts to finances only, the company was able to see more accurate financial figures, as staff could no longer sell items they did not have in stock. This improved inventory data accuracy and helped the company follow best practice procedures for the entire warehouse workflow.
Increased pick efficiency rates in the warehouse by nearly 30%
Significantly reduced overtime hours paid to warehouse staff
Reduced the number of staff required to pick and pack the current order volumes
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