Case Studies Intronis Streamlines Data Management and Boosts Efficiency with RingLead Integration

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	Intronis Streamlines Data Management and Boosts Efficiency with RingLead Integration

Intronis Streamlines Data Management and Boosts Efficiency with RingLead Integration

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	Intronis faced a significant challenge in managing and cleaning their marketing database. The process of handling new, fresh data and moving it into Salesforce was manual and time-consuming. With various lead scenarios such as new, duplicate, or additional contacts on current accounts, specific steps were required to treat the data effectively in Salesforce. This created a bottleneck, causing problems for both salespeople and marketers due to duplicate records. Read More
About Customer	Intronis is a B2B SaaS company that provides cloud backup and disaster recovery software to IT service providers. Their software is used to deploy data protection strategies for small businesses. With 12 years in the industry, Intronis has partnered with 2,000 IT service providers. The company focuses on ensuring that their marketing database is clean, accurate, and continuously growing, which is crucial for their digital marketing efforts. Read More
Solution	Intronis implemented RingLead to address their data import bottleneck and duplicate data issues. RingLead seamlessly integrates new data into Salesforce, ensuring no duplicates are created. This allows Intronis to confidently grab new data from various sources and upload it into Salesforce without going through multiple steps. Additionally, RingLead helps salespeople avoid creating duplicates by suggesting other records in the database that might be a good match. RingLead also aids Intronis in targeting companies by searching the web for similar organizations based on their target requirements. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Intronis faced a significant challenge in managing and cleaning their marketing database. The process of handling new, fresh data and moving it into Salesforce was manual and time-consuming. With various lead scenarios such as new, duplicate, or additional contacts on current accounts, specific steps were required to treat the data effectively in Salesforce. This created a bottleneck, causing problems for both salespeople and marketers due to duplicate records.

About Customer

Intronis is a B2B SaaS company that provides cloud backup and disaster recovery software to IT service providers. Their software is used to deploy data protection strategies for small businesses. With 12 years in the industry, Intronis has partnered with 2,000 IT service providers. The company focuses on ensuring that their marketing database is clean, accurate, and continuously growing, which is crucial for their digital marketing efforts.

Solution

Intronis implemented RingLead to address their data import bottleneck and duplicate data issues. RingLead seamlessly integrates new data into Salesforce, ensuring no duplicates are created. This allows Intronis to confidently grab new data from various sources and upload it into Salesforce without going through multiple steps. Additionally, RingLead helps salespeople avoid creating duplicates by suggesting other records in the database that might be a good match. RingLead also aids Intronis in targeting companies by searching the web for similar organizations based on their target requirements.

Impact #1	Intronis experienced a significant boost in efficiency, reducing the data import process from seven steps to just one step.
Impact #2	The integration with RingLead provided access to hundreds of new target companies for outreach.
Impact #3	Salespeople no longer create duplicate records, improving the overall quality of the marketing database.

Impact #1

Intronis experienced a significant boost in efficiency, reducing the data import process from seven steps to just one step.

Impact #2

The integration with RingLead provided access to hundreds of new target companies for outreach.

Impact #3

Salespeople no longer create duplicate records, improving the overall quality of the marketing database.

Benefit #1	85% boost in efficiency: Reduced the data import process from seven steps to one step.

Benefit #1

85% boost in efficiency: Reduced the data import process from seven steps to one step.

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Overview

Intronis Streamlines Data Management and Boosts Efficiency with RingLead Integration

Operational Impact

Quantitative Benefit