Case Studies Interview with Corey Runnells of MC3 Multifamily
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Interview with Corey Runnells of MC3 Multifamily

Analytics & Modeling - Predictive Analytics
Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Remote Monitoring & Control Systems
Business Operation
Facility Management
Software Design & Engineering Services
System Integration
Training
MC3 Multifamily was using Propertyware for property management and Quickbooks for accounting. As their business grew, they needed a more integrated and efficient solution to streamline operations. They sought a complete property management system that could handle everything from tracking prospects to managing residents and handling accounting, all in one platform. The goal was to improve efficiency, reduce costs, and enhance the overall management experience.
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MC3 Multifamily is a rapidly growing property management company based in Northwest Arkansas. They manage a diverse portfolio of multifamily properties, including large student housing complexes. The company is focused on staying progressive and leveraging cutting-edge technology to enhance their operations. Corey Runnells, who oversees all operations at MC3 Multifamily, emphasizes the importance of efficiency and user-friendly solutions in their property management processes. The company has a dedicated team, including an Operations Manager, a bookkeeper, an in-house property manager, and onsite staff to manage their complexes.
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MC3 Multifamily decided to implement AppFolio Property Manager as their new property management solution. They initially tested AppFolio on a newly acquired property and found it to be user-friendly and efficient. After a few months of operating both Propertyware and AppFolio, they fully transitioned to AppFolio in 2010. The integrated accounting functionality of AppFolio allowed them to streamline their bookkeeping processes and eliminate the need for Quickbooks. Additionally, AppFolio's complete property management solution enabled them to track prospects, manage residents, and handle move-outs all within one system. The built-in Resident Screening Service and online rent payment features further enhanced their operational efficiency.
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AppFolio's user-friendly interface and integrated features allowed MC3 Multifamily to streamline their property management and accounting processes.
The support team at AppFolio provided responsive and personalized assistance, improving the overall customer experience.
The built-in Resident Screening Service made it easier and faster to evaluate applicants, reducing the time required to make decisions by 50%.
Reduced the time to read and make decisions on screening reports by 50%.
75% of internet-using residents pay rent online through AppFolio.
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