Case Studies Interview with Carefree Property Management: Attracting New Customers With AppFolio Websites

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	Interview with Carefree Property Management: Attracting New Customers With AppFolio Websites

Interview with Carefree Property Management: Attracting New Customers With AppFolio Websites

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	Carefree Property Management faced significant challenges with their outdated website and manual processes for posting vacancies. Their old website was not modern and required a lot of manual effort to update, which was time-consuming and inefficient. The company needed a solution that would modernize their online presence and streamline their vacancy posting process. Additionally, they were looking for a way to attract more tenants and property owners through a more professional and user-friendly website. Read More
About Customer	Carefree Property Management Inc., founded in 1982, is a real estate and property management company based in the Greater Portland Metropolitan Area. The company has extensive experience in real estate, property management, construction, and related fields. They provide a range of services to property owners and tenants, focusing on delivering high-quality management and customer service. The company is known for its commitment to maintaining a simple yet effective approach to property management, ensuring that their clients' needs are met efficiently and professionally. Read More
Solution	Carefree Property Management decided to adopt AppFolio Property Manager, which included a new website offering. The new website provided a modern, easy-to-navigate interface that retained the simplicity of their old site while incorporating updated features such as integrated maps and a visually appealing layout. The process of building the new website was straightforward, involving the customization of content from their old site to align with their current vision. The new website featured high-quality photographs and a user-friendly vacancies layout, making it easier for potential tenants to find available properties. Additionally, the integration with AppFolio Property Manager significantly reduced the time required to post vacancies, streamlining their operations and allowing them to focus on other aspects of their business. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Remote Monitoring & Control Systems

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

Carefree Property Management faced significant challenges with their outdated website and manual processes for posting vacancies. Their old website was not modern and required a lot of manual effort to update, which was time-consuming and inefficient. The company needed a solution that would modernize their online presence and streamline their vacancy posting process. Additionally, they were looking for a way to attract more tenants and property owners through a more professional and user-friendly website.

About Customer

Carefree Property Management Inc., founded in 1982, is a real estate and property management company based in the Greater Portland Metropolitan Area. The company has extensive experience in real estate, property management, construction, and related fields. They provide a range of services to property owners and tenants, focusing on delivering high-quality management and customer service. The company is known for its commitment to maintaining a simple yet effective approach to property management, ensuring that their clients' needs are met efficiently and professionally.

Solution

Carefree Property Management decided to adopt AppFolio Property Manager, which included a new website offering. The new website provided a modern, easy-to-navigate interface that retained the simplicity of their old site while incorporating updated features such as integrated maps and a visually appealing layout. The process of building the new website was straightforward, involving the customization of content from their old site to align with their current vision. The new website featured high-quality photographs and a user-friendly vacancies layout, making it easier for potential tenants to find available properties. Additionally, the integration with AppFolio Property Manager significantly reduced the time required to post vacancies, streamlining their operations and allowing them to focus on other aspects of their business.

Impact #1	The new website has made it easier for potential tenants to find available properties, thanks to the user-friendly vacancies layout and integrated map.
Impact #2	The process of posting vacancies has been greatly simplified, reducing the time required from almost a full day to just 10 minutes.
Impact #3	The modernized website has attracted more interest from both tenants and property owners, enhancing the company's online presence and credibility.

Impact #1

The new website has made it easier for potential tenants to find available properties, thanks to the user-friendly vacancies layout and integrated map.

Impact #2

The process of posting vacancies has been greatly simplified, reducing the time required from almost a full day to just 10 minutes.

Impact #3

The modernized website has attracted more interest from both tenants and property owners, enhancing the company's online presence and credibility.

Benefit #1	Time to post 30 Craigslist ads reduced from almost a full day to just 10 minutes.

Benefit #1

Time to post 30 Craigslist ads reduced from almost a full day to just 10 minutes.

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Overview

Interview with Carefree Property Management: Attracting New Customers With AppFolio Websites

Operational Impact

Quantitative Benefit