Infor Case Studies International Publisher of Daily Business News Transforms Business Model with Birst

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	International Publisher of Daily Business News Transforms Business Model with Birst Infor

International Publisher of Daily Business News Transforms Business Model with Birst

Infor

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Sales & Marketing
Use Cases	Predictive Replenishment
Services	Cloud Planning, Design & Implementation Services
Challenge	The Company underwent a significant transformation from print to digital, with a new business model focused on subscription revenue replacing advertising revenue. The Company sought a solution to democratize Business Intelligence (BI) across the organization and drive the Company in new directions. The objectives were to transition from an ad revenue-based business to a subscription revenue model, enable a deep understanding of the subscriber base, and provide the organization with self-service analytics to make data-driven decisions. However, the Company faced technical challenges, including a highly customized “spaghetti” of legacy applications in place and the need to replace SSRS and Jaspersoft reporting solutions. Read More
About Customer	The Company is one of the world’s leading business news organizations. It is recognized internationally for its authority, integrity, and accuracy in providing essential news, commentary, data, and analysis for the global business community. The Company underwent a significant transformation from print to digital, with a new business model focused on subscription revenue replacing advertising revenue. Read More
Solution	The Company chose Birst for its robust integration with Salesforce and its automatic aggregation of multiple data sources to provide a 360-degree view of the customer. Birst's easy-to-use self-service analytics capabilities were also a key factor in the decision. The implementation of Birst led to the creation of a BI portal for business users to explore governed data sets in a self-service fashion, reducing the reporting burden on the analytics team. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Sales & Marketing

Use Cases

Predictive Replenishment

Services

Cloud Planning, Design & Implementation Services

Challenge

The Company underwent a significant transformation from print to digital, with a new business model focused on subscription revenue replacing advertising revenue. The Company sought a solution to democratize Business Intelligence (BI) across the organization and drive the Company in new directions. The objectives were to transition from an ad revenue-based business to a subscription revenue model, enable a deep understanding of the subscriber base, and provide the organization with self-service analytics to make data-driven decisions. However, the Company faced technical challenges, including a highly customized “spaghetti” of legacy applications in place and the need to replace SSRS and Jaspersoft reporting solutions.

About Customer

The Company is one of the world’s leading business news organizations. It is recognized internationally for its authority, integrity, and accuracy in providing essential news, commentary, data, and analysis for the global business community. The Company underwent a significant transformation from print to digital, with a new business model focused on subscription revenue replacing advertising revenue.

Solution

The Company chose Birst for its robust integration with Salesforce and its automatic aggregation of multiple data sources to provide a 360-degree view of the customer. Birst's easy-to-use self-service analytics capabilities were also a key factor in the decision. The implementation of Birst led to the creation of a BI portal for business users to explore governed data sets in a self-service fashion, reducing the reporting burden on the analytics team.

Impact #1	31% year-over-year subscriber growth
Impact #2	Single view of customer
Impact #3	BI adoption across the organization, reducing reporting burden on analytics team

Impact #1

31% year-over-year subscriber growth

Impact #2

Single view of customer

Impact #3

BI adoption across the organization, reducing reporting burden on analytics team

Benefit #1	31% year-over-year subscriber growth

Benefit #1

31% year-over-year subscriber growth

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Overview

International Publisher of Daily Business News Transforms Business Model with Birst

Operational Impact

Quantitative Benefit