Case Studies
International CPG Brand Leverages Sigma to Drive Growth
Overview
Analytics & Modeling - Big Data Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Data Management Platforms | |
Consumer Goods | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
The marketing team now has a comprehensive customer database that can be rapidly filtered to create customer cohorts. | |
Highly targeted and personalized campaigns can now be created, driving revenue for the brand. | |
Direct access to live data in Snowflake ensures that everyone is working with the same current data, eliminating stale extracts and conflicting insights. | |
Quantitative Benefit
The brand has more than $6 billion in revenue. | |
The dataset consists of 300 million rows of data. | |