Domo
Case Studies
Intermix Delivers Data- Driven Fashion With Domo
Overview
Intermix Delivers Data- Driven Fashion With DomoDomo |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Retail | |
Business Operation Sales & Marketing | |
Data Science Services | |
Operational Impact
Intermix uses Domo to significantly increase who can access data within its organization. The retailer launched with 25 licenses, but rapidly expanded to more than 125 licenses as it found more opportunities to get data into the right hands. | |
Intermix can see how its customers interact with the business across all its channels, not just its websites, allowing it to ramp up its acquisition spend when it’s both most cost-effective and when it’s more likely to acquire customers who will pay full-price instead of promotional prices. | |
Looking forward, Intermix is working with the Domo data science team to build out its customer model so it can more accurately predict customer lifetime value. Not only will it help Intermix predict how much revenue it will drive from customers, but the model will help predict factors that lead to customer churn on one end and higher customer engagement on the other so it has a better understanding of its business triggers. | |
Quantitative Benefit
Cut order decline rates in half | |