Twilio
Case Studies
Interactive Theatre Meets Urban Digital Gaming: Root Experience's Twilio-Powered Innovation
Overview
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Interactive Theatre Meets Urban Digital Gaming: Root Experience's Twilio-Powered InnovationTwilio |
Networks & Connectivity - Bluetooth Wearables - Augmented Reality Glasses, Headsets & Controllers | |
Telecommunications | |
Product Research & Development | |
Speech Recognition Time Sensitive Networking | |
Operational Impact
The use of Twilio's Programmable Voice technology transformed the theatre experience for Root Experience's audience. It allowed the company to break the traditional 'fourth wall' between the cast and the audience, creating a more engaging and immersive experience. The audience became active participants in the show, solving puzzles, interacting with characters, and coordinating their actions using the pre-programmed phones. The technology also enabled the company to explore new themes and narratives, pushing the boundaries of traditional theatre. The successful integration of digital technology into their production has opened up new possibilities for Root Experience, allowing them to create more complex and ambitious productions in the future. | |