Case Studies Intel Uses Snorkel to Enhance Sales and Marketing Efficiency

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	Intel Uses Snorkel to Enhance Sales and Marketing Efficiency

Intel Uses Snorkel to Enhance Sales and Marketing Efficiency

Technology Category	Analytics & Modeling - Machine Learning Analytics & Modeling - Predictive Analytics
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	Rapidly changing sales goals make social media monitoring difficult to maintain. Intel faced challenges in keeping up with the dynamic nature of sales targets, which required constant monitoring and analysis of social media data. The traditional method of using crowdworkers for labeling data was not only costly but also time-consuming, leading to delays in actionable insights. This inefficiency hindered the ability of sales and marketing teams to respond swiftly to market changes and customer needs. Read More
About Customer	Intel is a global technology company known for its semiconductor products and solutions. With a workforce of over 100,000 employees, Intel operates in various sectors, including computing, networking, data storage, and communication. The company is a leader in innovation, consistently pushing the boundaries of technology to deliver high-performance products and services. Intel's sales and marketing teams are crucial in driving the company's growth, requiring advanced tools and strategies to stay competitive in a rapidly evolving market. Read More
Solution	Intel deployed a proto version of Snorkel, known as Snorkel Osprey, to address the challenges in social media monitoring. Snorkel Osprey replaced the traditional crowdworker labeling process with a programmatic labeling approach. This new method significantly reduced the time and cost associated with data labeling. By automating the labeling process, Intel was able to quickly generate high-quality labeled data, enabling faster and more accurate analysis. The implementation of Snorkel Osprey allowed Intel's sales and marketing teams to gain timely insights from social media data, enhancing their ability to adapt to changing sales goals and market conditions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Analytics & Modeling - Predictive Analytics

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

Rapidly changing sales goals make social media monitoring difficult to maintain. Intel faced challenges in keeping up with the dynamic nature of sales targets, which required constant monitoring and analysis of social media data. The traditional method of using crowdworkers for labeling data was not only costly but also time-consuming, leading to delays in actionable insights. This inefficiency hindered the ability of sales and marketing teams to respond swiftly to market changes and customer needs.

About Customer

Intel is a global technology company known for its semiconductor products and solutions. With a workforce of over 100,000 employees, Intel operates in various sectors, including computing, networking, data storage, and communication. The company is a leader in innovation, consistently pushing the boundaries of technology to deliver high-performance products and services. Intel's sales and marketing teams are crucial in driving the company's growth, requiring advanced tools and strategies to stay competitive in a rapidly evolving market.

Solution

Intel deployed a proto version of Snorkel, known as Snorkel Osprey, to address the challenges in social media monitoring. Snorkel Osprey replaced the traditional crowdworker labeling process with a programmatic labeling approach. This new method significantly reduced the time and cost associated with data labeling. By automating the labeling process, Intel was able to quickly generate high-quality labeled data, enabling faster and more accurate analysis. The implementation of Snorkel Osprey allowed Intel's sales and marketing teams to gain timely insights from social media data, enhancing their ability to adapt to changing sales goals and market conditions.

Impact #1	The deployment of Snorkel Osprey led to better performance in sales and marketing operations.
Impact #2	Intel achieved major cost savings by replacing the expensive crowdworker labeling process.
Impact #3	The advanced analytics capabilities of Snorkel Osprey provided more accurate and timely insights.

Impact #1

The deployment of Snorkel Osprey led to better performance in sales and marketing operations.

Impact #2

Intel achieved major cost savings by replacing the expensive crowdworker labeling process.

Impact #3

The advanced analytics capabilities of Snorkel Osprey provided more accurate and timely insights.

Benefit #1	6 months of crowdworker labels replaced
Benefit #2	+18.5% performance improvement
Benefit #3	+28.5% coverage percentage points

Benefit #1

6 months of crowdworker labels replaced

Benefit #2

+18.5% performance improvement

Benefit #3

+28.5% coverage percentage points

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Overview

Intel Uses Snorkel to Enhance Sales and Marketing Efficiency

Operational Impact

Quantitative Benefit