Sisense Case Studies Integrous Marketing: Improved detail and accuracy, Up to 50% revenue increase for clients

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	Integrous Marketing: Improved detail and accuracy, Up to 50% revenue increase for clients Sisense

Integrous Marketing: Improved detail and accuracy, Up to 50% revenue increase for clients

Sisense

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Training Software Design & Engineering Services
Challenge	Integrous Marketing faced significant challenges in integrating data from multiple disconnected sources such as Adwords, Analytics, email marketing tools, and Salesforce. The process of manually gathering, cleaning, and joining datasets was labor-intensive and prone to errors. Additionally, generating visualizations from the data in Excel was time-consuming and often resulted in outdated and inaccurate information. The company needed a method to automate these steps and provide a better user experience, especially given the limitations in the types of reports and views that some tools provided. Read More
About Customer	Integrous Marketing is a digital marketing agency specializing in analytics and demand generation for lead-based businesses. The company is known for developing closed-loop reporting systems that allow customers to measure the impact of their marketing investments all the way to the sale. This capability sets Integrous apart from its competitors. The company works with various data sources, including Adwords, Analytics, email marketing tools, and Salesforce, to create meaningful reports that clients can access at any time. Integrous Marketing's President, Josiah Sternfeld, has a background in business and marketing and a strong interest in data and numbers, which drives the company's focus on data-driven marketing solutions. Read More
Solution	Integrous Marketing chose Sisense as their solution after evaluating several other platforms like Tableau, Vine, Bime, Domo, and Visual IQ. Sisense stood out for its ability to easily connect disparate data sources and present them in an attractive and user-friendly interface. The cost-effectiveness of Sisense was also a significant factor, especially for a small company like Integrous. Sisense helped Integrous put together a proof of concept using Elasticubes and Dashboards and provided training to ensure the team understood the process of building and using the application. Once past the initial learning curve, the solution was easy to manage. Integrous rebrands the Sisense solution for each client, who then get a license to log in through the Integrous portal to use the Sisense web viewer. This allows clients to quickly evaluate their marketing performance and various other KPIs, facilitating better decision-making. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Training

Software Design & Engineering Services

Challenge

Integrous Marketing faced significant challenges in integrating data from multiple disconnected sources such as Adwords, Analytics, email marketing tools, and Salesforce. The process of manually gathering, cleaning, and joining datasets was labor-intensive and prone to errors. Additionally, generating visualizations from the data in Excel was time-consuming and often resulted in outdated and inaccurate information. The company needed a method to automate these steps and provide a better user experience, especially given the limitations in the types of reports and views that some tools provided.

About Customer

Integrous Marketing is a digital marketing agency specializing in analytics and demand generation for lead-based businesses. The company is known for developing closed-loop reporting systems that allow customers to measure the impact of their marketing investments all the way to the sale. This capability sets Integrous apart from its competitors. The company works with various data sources, including Adwords, Analytics, email marketing tools, and Salesforce, to create meaningful reports that clients can access at any time. Integrous Marketing's President, Josiah Sternfeld, has a background in business and marketing and a strong interest in data and numbers, which drives the company's focus on data-driven marketing solutions.

Solution

Integrous Marketing chose Sisense as their solution after evaluating several other platforms like Tableau, Vine, Bime, Domo, and Visual IQ. Sisense stood out for its ability to easily connect disparate data sources and present them in an attractive and user-friendly interface. The cost-effectiveness of Sisense was also a significant factor, especially for a small company like Integrous. Sisense helped Integrous put together a proof of concept using Elasticubes and Dashboards and provided training to ensure the team understood the process of building and using the application. Once past the initial learning curve, the solution was easy to manage. Integrous rebrands the Sisense solution for each client, who then get a license to log in through the Integrous portal to use the Sisense web viewer. This allows clients to quickly evaluate their marketing performance and various other KPIs, facilitating better decision-making.

Impact #1	65% reduction in time spent on report maintenance.
Impact #2	Eliminated manual data collection, linking, and scrubbing.
Impact #3	Dashboards provide clients with real-time access to information.

Impact #1

65% reduction in time spent on report maintenance.

Impact #2

Eliminated manual data collection, linking, and scrubbing.

Impact #3

Dashboards provide clients with real-time access to information.

Benefit #1	Up to 50% revenue increase for clients.
Benefit #2	Time spent getting new clients up and running cut in half.
Benefit #3	Report maintenance is 25% of what it used to be.

Benefit #1

Up to 50% revenue increase for clients.

Benefit #2

Time spent getting new clients up and running cut in half.

Benefit #3

Report maintenance is 25% of what it used to be.

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Overview

Integrous Marketing: Improved detail and accuracy, Up to 50% revenue increase for clients

Operational Impact

Quantitative Benefit