Celigo Case Studies Integrator.io: Powering Dastmalchi's Global Expansion Through Automation

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	Integrator.io: Powering Dastmalchi's Global Expansion Through Automation Celigo

Integrator.io: Powering Dastmalchi's Global Expansion Through Automation

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Consumer Goods E-Commerce
Applicable Functions	Procurement Warehouse & Inventory Management
Use Cases	Last Mile Delivery Retail Store Automation
Services	System Integration
Challenge	Dastmalchi, a rapidly growing company in the consumer goods industry, faced a significant challenge in managing its e-commerce operations. The company's e-commerce orders from seven active US-based Shopify stores accounted for approximately 75-80% of its business volume, with the remaining orders coming from other marketplaces such as Target.com, Walmart.com, and Amazon. As the company planned to expand its global presence by opening Shopify stores in the UK, Europe, Canada, and Australia, it needed a solution that could easily scale with its growth. The challenge was further compounded by the fact that the company had only one tech-savvy person, Susann Cellier, who was responsible for managing all the systems integrations and NetSuite systems administration. She needed a solution that she could manage and maintain without having to hire an outside consultant or build an integration team internally. Read More
About Customer	Dastmalchi is a consumer goods company based in Newport Beach, California. Since 2010, the company has been committed to creating everyday products that are worthy of consumers' daily routines. Dastmalchi owns and operates a collection of lifestyle, beauty, and wellness brands, taking a unique approach to each brand and every product. The company explores new ideas, pricing models, and distribution channels to ensure they are fulfilling a real need or helping shift the status quo. Dastmalchi is rapidly expanding its global presence, with plans to open Shopify stores in the UK, Europe, Canada, and Australia, and extend its Amazon presence and physical stores. Read More
Solution	Dastmalchi had already implemented Netsuite and Celigo Integrator.io with the Amazon and Shopify Integration Apps to automate order processing before Susann joined the team. However, Susann expanded the existing integrations to support Dastmalchi's growth plans, which included automating additional business processes. For direct-to-customer fulfillment, they used Ingram Micro and needed to connect NetSuite to Shipwire. To accomplish this, they further leveraged their Integrator.io investment to build custom flows between Netsuite and Shipwire to send and receive fulfillment information. By using Celigo Integrator.io, Susann was able to manage all of Dastmalchi's integration needs without needing any help from an external IT consultant. This level of automation enabled Dastmalchi to manage its high order volume and continue its growth trajectory. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Consumer Goods

E-Commerce

Applicable Functions

Procurement

Warehouse & Inventory Management

Use Cases

Last Mile Delivery

Retail Store Automation

Services

System Integration

Challenge

Dastmalchi, a rapidly growing company in the consumer goods industry, faced a significant challenge in managing its e-commerce operations. The company's e-commerce orders from seven active US-based Shopify stores accounted for approximately 75-80% of its business volume, with the remaining orders coming from other marketplaces such as Target.com, Walmart.com, and Amazon. As the company planned to expand its global presence by opening Shopify stores in the UK, Europe, Canada, and Australia, it needed a solution that could easily scale with its growth. The challenge was further compounded by the fact that the company had only one tech-savvy person, Susann Cellier, who was responsible for managing all the systems integrations and NetSuite systems administration. She needed a solution that she could manage and maintain without having to hire an outside consultant or build an integration team internally.

About Customer

Dastmalchi is a consumer goods company based in Newport Beach, California. Since 2010, the company has been committed to creating everyday products that are worthy of consumers' daily routines. Dastmalchi owns and operates a collection of lifestyle, beauty, and wellness brands, taking a unique approach to each brand and every product. The company explores new ideas, pricing models, and distribution channels to ensure they are fulfilling a real need or helping shift the status quo. Dastmalchi is rapidly expanding its global presence, with plans to open Shopify stores in the UK, Europe, Canada, and Australia, and extend its Amazon presence and physical stores.

Solution

Dastmalchi had already implemented Netsuite and Celigo Integrator.io with the Amazon and Shopify Integration Apps to automate order processing before Susann joined the team. However, Susann expanded the existing integrations to support Dastmalchi's growth plans, which included automating additional business processes. For direct-to-customer fulfillment, they used Ingram Micro and needed to connect NetSuite to Shipwire. To accomplish this, they further leveraged their Integrator.io investment to build custom flows between Netsuite and Shipwire to send and receive fulfillment information. By using Celigo Integrator.io, Susann was able to manage all of Dastmalchi's integration needs without needing any help from an external IT consultant. This level of automation enabled Dastmalchi to manage its high order volume and continue its growth trajectory.

Impact #1	The implementation of Celigo Integrator.io and the expansion of existing integrations have had a significant impact on Dastmalchi's operations. The automation of order processing and additional business processes has made the management of the company's high order volume feasible. It has also enabled the company to scale its operations without the need for additional technical personnel or external consultants. More importantly, with the e-commerce business process automation in place and running smoothly, the Dastmalchi team can focus on growing the business and expanding the products available to their global customer base. The operational efficiency gained through automation has not only facilitated Dastmalchi's current growth but also set the stage for its future expansion plans.

Impact #1

The implementation of Celigo Integrator.io and the expansion of existing integrations have had a significant impact on Dastmalchi's operations. The automation of order processing and additional business processes has made the management of the company's high order volume feasible. It has also enabled the company to scale its operations without the need for additional technical personnel or external consultants. More importantly, with the e-commerce business process automation in place and running smoothly, the Dastmalchi team can focus on growing the business and expanding the products available to their global customer base. The operational efficiency gained through automation has not only facilitated Dastmalchi's current growth but also set the stage for its future expansion plans.

Benefit #1	Managed to handle 100-200 orders an hour from just one of their stores, Vanity Plant.
Benefit #2	Achieved a business scale of $35M in the current year with a goal to reach $40M in the next year.
Benefit #3	Successfully expanded the business globally without needing to hire an external IT consultant or build an internal integration team.

Benefit #1

Managed to handle 100-200 orders an hour from just one of their stores, Vanity Plant.

Benefit #2

Achieved a business scale of $35M in the current year with a goal to reach $40M in the next year.

Benefit #3

Successfully expanded the business globally without needing to hire an external IT consultant or build an internal integration team.

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Overview

Integrator.io: Powering Dastmalchi's Global Expansion Through Automation

Operational Impact

Quantitative Benefit