Case Studies
Integrated CRM brings business benefits
Overview
Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Electronics Equipment & Machinery | |
Business Operation Quality Assurance Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
The integrated CRM system has streamlined the sales process by providing a comprehensive view of customer interactions and opportunities. | |
The task-led approach of the CRM system ensures that tasks are clearly defined and assigned, improving accountability and efficiency. | |
Support cases and nonconformances are logged within the CRM, providing valuable insights for sales staff and enhancing customer service. | |
Quantitative Benefit
The integrated system has eliminated the need for a stand-alone CRM, reducing software costs by 20%. | |
The streamlined sales process has increased quote conversion rates by 15%. | |
The efficient production planning has reduced lead times by 10%. | |