MindTickle Case Studies Integrace Health Enables Sales Team From the Top Down with Mindtickle

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	Integrace Health Enables Sales Team From the Top Down with Mindtickle MindTickle

Integrace Health Enables Sales Team From the Top Down with Mindtickle

MindTickle

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Pharmaceuticals
Applicable Functions	Sales & Marketing
Services	Training
Challenge	Integrace Health, a pharmaceutical company based in India, was facing challenges with its sales readiness platform. The platform was under-utilized and not widely accepted by employees across the sales hierarchy. The company also acquired a new business that was not as mature as other areas of the company, leading to inconsistency in sales enablement initiatives across the organization. Shripad Shukre, Integrace Health’s sales training lead, recognized the need for a standard for uniformity. The company also had to deal with the challenge of some parts of the organization relying on WhatsApp groups and presentations of 60+ slides to train their sales teams. The acquisition of a new business focused on women’s health, which was not as sophisticated in its controls and behavior as other parts of the business, further complicated the situation. Read More
About Customer	Integrace Health is a healthcare company based in Mumbai, India. Founded in 2018, the company has grown to a size of 500 to 1,000 employees. Integrace Health specializes in providing novel solutions in the management of orthopedics and gynecology. The company is ranked 71 in the top 100 pharma companies in India. When Shripad Shukre joined Integrace Health, the company was still a startup, and he was the first person to have functional responsibility for sales training. Integrace Health had already implemented Mindtickle in one of its divisions, but the platform was not utilized to its full capability and its usage lacked consistency. Read More
Solution	Integrace Health implemented Mindtickle, a sales readiness platform, to support every member of the sales team. They developed a certification program to improve adoption and everyday use. Manager dashboards were created for leaders to gain insights on their team performance, drive learning, and gather regular feedback on progress. With management using Mindtickle, reps followed suit, leveraging pitch practices and consumable content to improve product knowledge. The sales training team also established an onboarding program for new hires made up of multilevel content to effectively build knowledge. The manager’s Mindtickle induction involved a high-level walkthrough of the platform, including the various modules to drive learning, engagement, and communications, as well as the importance of Missions reviews and how to conduct them. Managers were then required to complete mock-up modules over the next week and asked to provide feedback. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Pharmaceuticals

Applicable Functions

Sales & Marketing

Services

Training

Challenge

Integrace Health, a pharmaceutical company based in India, was facing challenges with its sales readiness platform. The platform was under-utilized and not widely accepted by employees across the sales hierarchy. The company also acquired a new business that was not as mature as other areas of the company, leading to inconsistency in sales enablement initiatives across the organization. Shripad Shukre, Integrace Health’s sales training lead, recognized the need for a standard for uniformity. The company also had to deal with the challenge of some parts of the organization relying on WhatsApp groups and presentations of 60+ slides to train their sales teams. The acquisition of a new business focused on women’s health, which was not as sophisticated in its controls and behavior as other parts of the business, further complicated the situation.

About Customer

Integrace Health is a healthcare company based in Mumbai, India. Founded in 2018, the company has grown to a size of 500 to 1,000 employees. Integrace Health specializes in providing novel solutions in the management of orthopedics and gynecology. The company is ranked 71 in the top 100 pharma companies in India. When Shripad Shukre joined Integrace Health, the company was still a startup, and he was the first person to have functional responsibility for sales training. Integrace Health had already implemented Mindtickle in one of its divisions, but the platform was not utilized to its full capability and its usage lacked consistency.

Solution

Integrace Health implemented Mindtickle, a sales readiness platform, to support every member of the sales team. They developed a certification program to improve adoption and everyday use. Manager dashboards were created for leaders to gain insights on their team performance, drive learning, and gather regular feedback on progress. With management using Mindtickle, reps followed suit, leveraging pitch practices and consumable content to improve product knowledge. The sales training team also established an onboarding program for new hires made up of multilevel content to effectively build knowledge. The manager’s Mindtickle induction involved a high-level walkthrough of the platform, including the various modules to drive learning, engagement, and communications, as well as the importance of Missions reviews and how to conduct them. Managers were then required to complete mock-up modules over the next week and asked to provide feedback.

Impact #1	Sales training adoption is driven from the top
Impact #2	Platform knowledge was critical to building technical skills
Impact #3	Obliging managers to use Mindtickle was a stroke of genius

Impact #1

Sales training adoption is driven from the top

Impact #2

Platform knowledge was critical to building technical skills

Impact #3

Obliging managers to use Mindtickle was a stroke of genius

Benefit #1	Shortened onboarding time from 22 to 5 days
Benefit #2	Received 78-82% approval rating from sales reps
Benefit #3	Drastically reduced administrative time

Benefit #1

Shortened onboarding time from 22 to 5 days

Benefit #2

Received 78-82% approval rating from sales reps

Benefit #3

Drastically reduced administrative time

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Overview

Integrace Health Enables Sales Team From the Top Down with Mindtickle

Operational Impact

Quantitative Benefit