Case Studies
Insurance Carrier Identifies Leads 7x More Likely to Convert with LexisNexis® Lead Optimizer
Overview
Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics | |
Sales & Marketing | |
Predictive Replenishment | |
Data Science Services System Integration | |
Operational Impact
10% of leads were deemed to be low quality and earmarked as a lesser priority, enabling the insurer to focus marketing efforts on the remaining higher-quality leads. | |
The conversion rate for higher scoring leads was seven times greater than for low scoring leads. | |
One in every fifteen high-scoring leads converted to a policy, whereas conversion amongst the low-scoring leads was significantly worse: one in every one hundred and four. | |
Quantitative Benefit
Conversion rate for higher scoring leads was seven times greater than for low scoring leads. | |
One in every fifteen high-scoring leads converted to a policy. | |
Conversion amongst low-scoring leads was one in every one hundred and four. | |