Trulia, a real estate platform owned by Zillow Group, faced a significant challenge when it began developing its own content in-house about two years ago. The content, which showcases unique homes and neighborhoods across the country, is designed to educate users about the home buying and renting process. Each week, Trulia’s content team produces several blog posts, videos, and sharable social content, often filled with data and analysis. The team also creates a series of homebuying and renting guides that cover a wide range of topics. However, ensuring that all this content is polished, clear, and error-free was a daunting task. Additionally, as the company continued to grow, it was creating more content for its blog, social channels, and products, which further compounded the challenge of maintaining quality while scaling.
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