Case Studies Insights on 50,000 Sales Consultants Are ‘In the Bag’
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Insights on 50,000 Sales Consultants Are ‘In the Bag’

Platform as a Service (PaaS) - Data Management Platforms
Infrastructure as a Service (IaaS) - Virtual Private Cloud
Analytics & Modeling - Predictive Analytics
Retail
Professional Service
Sales & Marketing
Business Operation
Predictive Maintenance
Remote Asset Management
Fleet Management
Cloud Planning, Design & Implementation Services
System Integration
Training
The sales force at Thirty-One Gifts is composed of independent consultants, some of whom are leaders that require business metrics to manage their teams. Many consultants were spending hundreds of dollars per month on third-party services to crunch numbers, which was both time-consuming and costly. The company needed an easy-to-use, self-service tool to help save time and money while providing the necessary business metrics to support remote teams effectively.
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Thirty-One Gifts is a leading direct-selling company founded in 2003, offering personalized home organization solutions that empower and support women. The company has a diverse product line that includes wallets, bags, home organization solutions, home décor, and jewelry. With over 1,000 corporate employees and 69,500 independent sales consultants across the United States, Thirty-One Gifts provides women with the opportunity to own their own businesses. The company is committed to supporting its sales consultants by providing the tools and resources needed to succeed.
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Thirty-One Gifts launched a sales field analytics application using the MicroStrategy Cloud Platform on AWS. This enterprise-wide tool provided consultants and executives with visibility into the challenges and successes faced by consultants, enabling them to take proactive measures. The application helps recognize and encourage good performers and optimize team productivity. The company migrated its data warehouse to the cloud, leveraging MicroStrategy's scalable and federated data architecture. By using a Virtual Private Cloud (VPC), they were able to streamline infrastructure setup and network security, saving time and reducing risk. The MicroStrategy Cloud Platform's console, customized for AWS, facilitated agile deployment and allowed the company to run regression tests on two separate environments without rebuilding freeform SQL.
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The Leader Business Management Tool provided visibility into consultant performance, enabling proactive measures to be taken.
The tool helped recognize and encourage good performers, optimizing team productivity.
The migration to MicroStrategy on AWS allowed for fast development and deployment of new applications.
Rolled out the new cloud application to the first 2,000 users within five months.
Reduced time and costs associated with infrastructure setup and network security.
Enabled fast development of new applications, with prototypes being tested and deployed in two weeks or less.
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