Altair Case Studies Innovative Industrial Design Services by Pininfarina Extra

	Innovative Industrial Design Services by Pininfarina Extra Altair

Innovative Industrial Design Services by Pininfarina Extra

Altair

Technology Category	Cybersecurity & Privacy - Identity & Authentication Management
Applicable Industries	Automotive
Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Virtual Prototyping & Product Testing Visual Quality Detection
Services	Testing & Certification
Challenge	Pininfarina Extra, a company known for its elegance, essentiality, and innovation in the automotive industry, faced the challenge of extending these values to sectors outside the automotive industry. The company aimed to bring its unique design philosophy to everyday products, focusing on an elegant, essential style that places human needs at the center. The challenge was not only to understand the continuous evolution of modern life but also to interpret different cultures and social paradigms. This required a multicultural and cross-disciplinary team capable of comprehending and adapting to the changing dynamics of the world. Read More
About Customer	Pininfarina Extra is an industrial design company that uses advanced aspects of scientific and engineering research in combination with the aesthetic dimension seen in everyday products. The company places man and his needs at the center of its design philosophy, which is characterized by an elegant, essential style. Pininfarina Extra employs an international team of designers who work together to comprehend the continuous evolution of modern life and interpret different cultures and social paradigms. The company serves clients of all sizes, from small companies to the world's most prestigious brands. Read More
Solution	Pininfarina Extra employed a multicultural and cross-disciplinary team and used solidThinking tools to address the challenge. The design process began with a research and analysis phase to define user needs, target market, competition, available resources, and technology. The concept phase followed, where innovative ideas and opportunities were born. The design phase involved defining the idea and turning it into reality through renderings and research activities. The engineering stage defined all parts and components of the object in terms of size and technology. Prototyping was done to check the aesthetics and ergonomics of the product. Finally, a communication strategy was determined for launching the new object onto the market. The use of 3D and high-quality photorealistic rendering helped identify technical issues and present designs to clients. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management

Applicable Industries

Automotive

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Virtual Prototyping & Product Testing

Visual Quality Detection

Services

Testing & Certification

Challenge

Pininfarina Extra, a company known for its elegance, essentiality, and innovation in the automotive industry, faced the challenge of extending these values to sectors outside the automotive industry. The company aimed to bring its unique design philosophy to everyday products, focusing on an elegant, essential style that places human needs at the center. The challenge was not only to understand the continuous evolution of modern life but also to interpret different cultures and social paradigms. This required a multicultural and cross-disciplinary team capable of comprehending and adapting to the changing dynamics of the world.

About Customer

Pininfarina Extra is an industrial design company that uses advanced aspects of scientific and engineering research in combination with the aesthetic dimension seen in everyday products. The company places man and his needs at the center of its design philosophy, which is characterized by an elegant, essential style. Pininfarina Extra employs an international team of designers who work together to comprehend the continuous evolution of modern life and interpret different cultures and social paradigms. The company serves clients of all sizes, from small companies to the world's most prestigious brands.

Solution

Pininfarina Extra employed a multicultural and cross-disciplinary team and used solidThinking tools to address the challenge. The design process began with a research and analysis phase to define user needs, target market, competition, available resources, and technology. The concept phase followed, where innovative ideas and opportunities were born. The design phase involved defining the idea and turning it into reality through renderings and research activities. The engineering stage defined all parts and components of the object in terms of size and technology. Prototyping was done to check the aesthetics and ergonomics of the product. Finally, a communication strategy was determined for launching the new object onto the market. The use of 3D and high-quality photorealistic rendering helped identify technical issues and present designs to clients.

Impact #1	The Pininfarina Extra process has redefined what styling means today. It is not just about the external embellishment of a function, but an aesthetic and functional solution for collective and individual needs, representing lasting values and performance. The process has led to the successful creation of designs that are not only aesthetically pleasing but also functional and innovative. The use of advanced tools and a multicultural team has enabled the company to interpret different cultures and social paradigms, leading to designs that resonate with a wide range of audiences. The company's success in extending its values to sectors outside the automotive industry has further established its reputation as a leader in industrial design.

Impact #1

The Pininfarina Extra process has redefined what styling means today. It is not just about the external embellishment of a function, but an aesthetic and functional solution for collective and individual needs, representing lasting values and performance. The process has led to the successful creation of designs that are not only aesthetically pleasing but also functional and innovative. The use of advanced tools and a multicultural team has enabled the company to interpret different cultures and social paradigms, leading to designs that resonate with a wide range of audiences. The company's success in extending its values to sectors outside the automotive industry has further established its reputation as a leader in industrial design.

Benefit #1	Fast generation and modification of 3D concept models with Evolve
Benefit #2	Development of new forms with Inspire
Benefit #3	High-quality photorealistic rendering to identify technical issues and present designs to clients

Benefit #1

Fast generation and modification of 3D concept models with Evolve

Benefit #2

Development of new forms with Inspire

Benefit #3

High-quality photorealistic rendering to identify technical issues and present designs to clients

Download PDF Version

Overview

Innovative Industrial Design Services by Pininfarina Extra

Operational Impact

Quantitative Benefit