Altair Case Studies Innovative Design Approach in Watch Industry: A Case Study of TokyoFlash Japan

	Innovative Design Approach in Watch Industry: A Case Study of TokyoFlash Japan Altair

Innovative Design Approach in Watch Industry: A Case Study of TokyoFlash Japan

Altair

Technology Category	Networks & Connectivity - Bluetooth Wearables - Watches, Gloves & Wrist Computers
Applicable Industries	Electronics Glass
Applicable Functions	Product Research & Development Sales & Marketing
Challenge	TokyoFlash Japan, a leading designer and seller of unique wristwatches, faced the challenge of designing unique and stylish wristwatches that would appeal to their target audience. The company's design philosophy is to create watches that are not only unique but also fashionable. The designers at TokyoFlash believe in working on wild projects and their mantra is 'the crazier, the better'. However, the challenge was to bring these wild and crazy ideas to life and present them to the target audience in a way that they could visualize and appreciate the designs. Read More
About Customer	TokyoFlash Japan was established in 2000 in Tokyo and has since grown into a world leader for the design and sales of unique watches. The company's products are featured in many world-famous magazines, newspapers, television shows, and top technology blogs, as well as shopping venues like the Museum of Modern Art (MoMA) New York and colette France. TokyoFlash's target audience is lovers of Japanese wristwears who are looking for unique designs that they cannot get from anywhere else. The company's design philosophy is to create watches that are unique and fashionable, and they believe in working on wild projects with the mantra 'the crazier, the better'. Read More
Solution	TokyoFlash adopted solidThinking Evolve to explore different design concepts and reduce the product development process. This tool allowed the designers to play around in total freedom, changing the radius to see how it blends into a strap, adding a curve to flat glass, or a bevel, and experimenting with materials in the rendering process. This approach inspired the use of materials in non-traditional places. Furthermore, TokyoFlash used the company blog to interact with their market audiences by showcasing new concept designs from the early ideation phase. The feedback from readers was noted and taken into consideration in the product development process. The most interesting concept designs were then put into production. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - Bluetooth

Wearables - Watches, Gloves & Wrist Computers

Applicable Industries

Electronics

Glass

Applicable Functions

Product Research & Development

Sales & Marketing

Challenge

TokyoFlash Japan, a leading designer and seller of unique wristwatches, faced the challenge of designing unique and stylish wristwatches that would appeal to their target audience. The company's design philosophy is to create watches that are not only unique but also fashionable. The designers at TokyoFlash believe in working on wild projects and their mantra is 'the crazier, the better'. However, the challenge was to bring these wild and crazy ideas to life and present them to the target audience in a way that they could visualize and appreciate the designs.

About Customer

TokyoFlash Japan was established in 2000 in Tokyo and has since grown into a world leader for the design and sales of unique watches. The company's products are featured in many world-famous magazines, newspapers, television shows, and top technology blogs, as well as shopping venues like the Museum of Modern Art (MoMA) New York and colette France. TokyoFlash's target audience is lovers of Japanese wristwears who are looking for unique designs that they cannot get from anywhere else. The company's design philosophy is to create watches that are unique and fashionable, and they believe in working on wild projects with the mantra 'the crazier, the better'.

Solution

TokyoFlash adopted solidThinking Evolve to explore different design concepts and reduce the product development process. This tool allowed the designers to play around in total freedom, changing the radius to see how it blends into a strap, adding a curve to flat glass, or a bevel, and experimenting with materials in the rendering process. This approach inspired the use of materials in non-traditional places. Furthermore, TokyoFlash used the company blog to interact with their market audiences by showcasing new concept designs from the early ideation phase. The feedback from readers was noted and taken into consideration in the product development process. The most interesting concept designs were then put into production.

Impact #1	The use of solidThinking Evolve and the company blog for showcasing early ideation phase designs has revolutionized TokyoFlash's approach to market. It has allowed the designers to develop and present new ideas very quickly. The concept for one of TokyoFlash’s latest products, the Escape C Bluetooth fashion accessory, was first presented in the TokyoFlash blog using photorealistic renderings made with solidThinking Evolve. Feedback from readers helped to develop it. The Escape C recently won the Best Design award at the 100% Design Tokyo event, demonstrating the effectiveness of this innovative approach.

Impact #1

The use of solidThinking Evolve and the company blog for showcasing early ideation phase designs has revolutionized TokyoFlash's approach to market. It has allowed the designers to develop and present new ideas very quickly. The concept for one of TokyoFlash’s latest products, the Escape C Bluetooth fashion accessory, was first presented in the TokyoFlash blog using photorealistic renderings made with solidThinking Evolve. Feedback from readers helped to develop it. The Escape C recently won the Best Design award at the 100% Design Tokyo event, demonstrating the effectiveness of this innovative approach.

Benefit #1	Evolve’s Interactive rendering inspired use of materials in non-traditional places
Benefit #2	Ability to develop and present new ideas quickly
Benefit #3	Creation of photo-realistic renders for new designs to be shared with the target audience

Benefit #1

Evolve’s Interactive rendering inspired use of materials in non-traditional places

Benefit #2

Ability to develop and present new ideas quickly

Benefit #3

Creation of photo-realistic renders for new designs to be shared with the target audience

Download PDF Version

Overview

Innovative Design Approach in Watch Industry: A Case Study of TokyoFlash Japan

Operational Impact

Quantitative Benefit