Blue Yonder Case Studies Innovation on Tap at Coca-Cola Bottling

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	Innovation on Tap at Coca-Cola Bottling Blue Yonder

Innovation on Tap at Coca-Cola Bottling

Blue Yonder

Technology Category	Analytics & Modeling - Real Time Analytics Functional Applications - Inventory Management Systems
Applicable Industries	Food & Beverage
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Data Science Services
Challenge	Coca-Cola Bottling Company Consolidated (CCBCC) was facing challenges in managing dynamic sales volumes, maintaining customer service levels, and providing better visibility into demand drivers across different shapes, sizes, and flavors of refreshment in real time. The company was also struggling with the complexity of dealing with more suppliers and their specific packaging constraints. The need for a higher degree of micro-marketing at the channel and chain-store level further complicated matters as each side fits into different package categories. Read More
About Customer	Coca-Cola Bottling Company Consolidated (CCBCC) is the largest independent Coca-Cola bottler in the United States. The company operates primarily in the Southeast, with corporate offices located in Charlotte, North Carolina. CCBCC produces, markets, and distributes carbonated and noncarbonated beverages, primarily products of The Coca-Cola Company. The company's product offerings include both sparkling and still beverages. Sparkling beverages are carbonated beverages and the company's principal sparkling beverage is Coca-Cola. Read More
Solution	CCBCC implemented Blue Yonder's functionality to manage these challenges. The system provided a well-integrated solution that helped drive real results. It improved the company's ability to manage dramatic sales swings, release new products effectively, and boost customer service levels. This helped drive top-line growth and competitive advantage. The solution also enabled the company to optimize its sourcing patterns, which was crucial as they took on more suppliers and their specific packaging constraints. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Functional Applications - Inventory Management Systems

Applicable Industries

Food & Beverage

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Data Science Services

Challenge

Coca-Cola Bottling Company Consolidated (CCBCC) was facing challenges in managing dynamic sales volumes, maintaining customer service levels, and providing better visibility into demand drivers across different shapes, sizes, and flavors of refreshment in real time. The company was also struggling with the complexity of dealing with more suppliers and their specific packaging constraints. The need for a higher degree of micro-marketing at the channel and chain-store level further complicated matters as each side fits into different package categories.

About Customer

Coca-Cola Bottling Company Consolidated (CCBCC) is the largest independent Coca-Cola bottler in the United States. The company operates primarily in the Southeast, with corporate offices located in Charlotte, North Carolina. CCBCC produces, markets, and distributes carbonated and noncarbonated beverages, primarily products of The Coca-Cola Company. The company's product offerings include both sparkling and still beverages. Sparkling beverages are carbonated beverages and the company's principal sparkling beverage is Coca-Cola.

Solution

CCBCC implemented Blue Yonder's functionality to manage these challenges. The system provided a well-integrated solution that helped drive real results. It improved the company's ability to manage dramatic sales swings, release new products effectively, and boost customer service levels. This helped drive top-line growth and competitive advantage. The solution also enabled the company to optimize its sourcing patterns, which was crucial as they took on more suppliers and their specific packaging constraints.

Impact #1	CCBCC was able to increase the volume of new product offerings by 300 percent.
Impact #2	The company reduced inventory levels by 50 percent.
Impact #3	CCBCC realized a 15 percent increase in customer service levels.

Impact #1

CCBCC was able to increase the volume of new product offerings by 300 percent.

Impact #2

The company reduced inventory levels by 50 percent.

Impact #3

CCBCC realized a 15 percent increase in customer service levels.

Benefit #1	300% increase in the volume of new product offerings.
Benefit #2	50% reduction in inventory levels.
Benefit #3	15% increase in customer service levels.

Benefit #1

300% increase in the volume of new product offerings.

Benefit #2

50% reduction in inventory levels.

Benefit #3

15% increase in customer service levels.

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Overview

Innovation on Tap at Coca-Cola Bottling

Operational Impact

Quantitative Benefit