Qlik Case Studies Innovation for digital customers - Qlik offers agility to transform customer experience

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	Innovation for digital customers - Qlik offers agility to transform customer experience Qlik

Innovation for digital customers - Qlik offers agility to transform customer experience

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	Kasikornbank (KBank), one of Thailand's largest banks, was facing challenges in serving its customers with personalized and secure products while expanding its client base using the latest technological advancements. The bank's current systems relied heavily on resources to marry data from a host of applications, which could result in mismatches or add to security risks. With growing demand for contactless transactions and efficient resource allocation, the bank needed a solution that could meet these challenges. The bank also wanted to improve its understanding of its customers to grow its lending business and avoid inconsistencies. Read More
About Customer	Kasikornbank (KBank) is one of the top five largest banks in Thailand, conducting nearly 40 million transactions per day during peak periods. To keep pace with technological innovations and meet high demands from customers and staff, the bank set up the Kasikorn Business-Technology Group (KBTG). KBTG is responsible for ensuring that the bank's systems are secure and efficient, and that they can meet the growing demand for contactless transactions. The group is also tasked with using technology to improve the bank's understanding of its customers and tailor its products to meet their needs. Read More
Solution	KBTG deployed artificial intelligence (AI) and machine learning technologies, along with Qlik Sense, to meet the bank's challenges. Qlik Sense helped the bank create better segmentation of customers and incorporate non-traditional data into loan channels for a specific customer segment. The tool also provided granularity to better serve customers and track how a customer behaves on the bank’s touchpoints. Employees using Qlik’s single dashboard features found flexibility and agility in their work processes. The granularity of the data and the ability to stitch information together has been of immense benefit. The bank is now able to transfer money to a customer's account in five minutes after loan approval from the mobile app. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

Kasikornbank (KBank), one of Thailand's largest banks, was facing challenges in serving its customers with personalized and secure products while expanding its client base using the latest technological advancements. The bank's current systems relied heavily on resources to marry data from a host of applications, which could result in mismatches or add to security risks. With growing demand for contactless transactions and efficient resource allocation, the bank needed a solution that could meet these challenges. The bank also wanted to improve its understanding of its customers to grow its lending business and avoid inconsistencies.

About Customer

Kasikornbank (KBank) is one of the top five largest banks in Thailand, conducting nearly 40 million transactions per day during peak periods. To keep pace with technological innovations and meet high demands from customers and staff, the bank set up the Kasikorn Business-Technology Group (KBTG). KBTG is responsible for ensuring that the bank's systems are secure and efficient, and that they can meet the growing demand for contactless transactions. The group is also tasked with using technology to improve the bank's understanding of its customers and tailor its products to meet their needs.

Solution

KBTG deployed artificial intelligence (AI) and machine learning technologies, along with Qlik Sense, to meet the bank's challenges. Qlik Sense helped the bank create better segmentation of customers and incorporate non-traditional data into loan channels for a specific customer segment. The tool also provided granularity to better serve customers and track how a customer behaves on the bank’s touchpoints. Employees using Qlik’s single dashboard features found flexibility and agility in their work processes. The granularity of the data and the ability to stitch information together has been of immense benefit. The bank is now able to transfer money to a customer's account in five minutes after loan approval from the mobile app.

Impact #1	Improved customer service and product quality
Impact #2	Time-saving measures for internal workflows
Impact #3	Increased capacity with self-service platforms

Impact #1

Improved customer service and product quality

Impact #2

Time-saving measures for internal workflows

Impact #3

Increased capacity with self-service platforms

Benefit #1	1 billion transactions a month operated on Qlik
Benefit #2	5 minutes to transfer funds after loan approval from mobile app

Benefit #1

1 billion transactions a month operated on Qlik

Benefit #2

5 minutes to transfer funds after loan approval from mobile app

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Overview

Innovation for digital customers - Qlik offers agility to transform customer experience

Operational Impact

Quantitative Benefit