Innovating Forward: A Wedding Photographer's Successful Business Pivot Amid Pandemic

Henry Chen, a wedding photographer based in Los Angeles, was struggling to manage the increasing demands of his 14-year old business, Aevitas Weddings. He was overwhelmed with a flood of tasks and client demands, which he had to handle manually. This included following up with leads within a few hours to qualify them, responding to repetitive questions about pricing, availability, and services, and being constantly at his desk to respond quickly. The situation was further complicated by the competitive nature of the wedding photography industry in Los Angeles. Henry was looking for a way to differentiate his offerings, better connect with leads, and automate some parts of his business. His goal was to generate leads that would build a client base for his wedding photography business and create scalable, automated revenue streams.

Henry Chen is a seasoned wedding photographer based in Los Angeles, running a 14-year old business called Aevitas Weddings. As a solopreneur, he was responsible for all aspects of his business, from lead generation to customer support. Despite the challenges of managing a wedding business operation in one of the most competitive places in the world for wedding photographers, Henry was determined to grow his business. He was looking for ways to differentiate his offerings, better connect with leads, and automate some parts of his business. His goal was to generate leads that would build a client base for his wedding photography business and create scalable, automated revenue streams.