Case Studies
Informatica Increases Conversions by 250%
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Predictive Replenishment | |
Software Design & Engineering Services System Integration | |
Operational Impact
The marketing team saw a dramatic improvement in form conversion rates, with a 100-250% increase across the board. | |
The team continued to build their marketing database with standardized and completed data, significantly improving data quality. | |
The industry field, crucial for segmentation, saw a 600% increase in data accuracy within their marketing system. | |
Quantitative Benefit
65% decrease in form fields. | |
250% increase in conversion rates. | |
600% data improvement within their Eloqua Marketing Automation System. | |