Case Studies Informatica Increases Conversions by 250%

Edit This Case Study Record

	Informatica Increases Conversions by 250%

Informatica Increases Conversions by 250%

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Software Professional Service
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Replenishment
Services	System Integration Software Design & Engineering Services
Challenge	Informatica Corporation, a leading provider of data integration software, faced challenges with their website's form conversion rates. The marketing team used forms for various purposes, including lead routing, scoring, and market segmentation. However, the length of these forms led to high abandonment rates and inaccurate data submissions. The team needed a solution to optimize their forms by reducing the number of fields without sacrificing the necessary data for their marketing database. Read More
About Customer	Informatica Corporation is a global leader in data integration software, serving thousands of enterprises worldwide. The company provides solutions for data integration, data quality, and big data, enabling organizations to access, integrate, and trust their information assets both on-premise and in the Cloud. Informatica leverages its website to generate leads for its enterprise sales team through form conversions. The marketing team at Informatica is dedicated to improving the efficiency and effectiveness of their lead generation processes, ensuring that they capture accurate and comprehensive data from their web visitors. Read More
Solution	The marketing team at Informatica evaluated and implemented Demandbase Forms within their Eloqua instance to optimize their forms. Demandbase Forms allowed them to pass up to 45 account attributes directly into Eloqua, enabling them to shorten their forms by eliminating fields already populated through Demandbase. This integration helped standardize data within Eloqua and mitigated erroneous data entries. The implementation of Demandbase Forms was smooth, and the team quickly realized its impact. They deployed three optimized core form templates across their website and measured the results. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Software

Professional Service

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Replenishment

Services

System Integration

Software Design & Engineering Services

Challenge

Informatica Corporation, a leading provider of data integration software, faced challenges with their website's form conversion rates. The marketing team used forms for various purposes, including lead routing, scoring, and market segmentation. However, the length of these forms led to high abandonment rates and inaccurate data submissions. The team needed a solution to optimize their forms by reducing the number of fields without sacrificing the necessary data for their marketing database.

About Customer

Informatica Corporation is a global leader in data integration software, serving thousands of enterprises worldwide. The company provides solutions for data integration, data quality, and big data, enabling organizations to access, integrate, and trust their information assets both on-premise and in the Cloud. Informatica leverages its website to generate leads for its enterprise sales team through form conversions. The marketing team at Informatica is dedicated to improving the efficiency and effectiveness of their lead generation processes, ensuring that they capture accurate and comprehensive data from their web visitors.

Solution

The marketing team at Informatica evaluated and implemented Demandbase Forms within their Eloqua instance to optimize their forms. Demandbase Forms allowed them to pass up to 45 account attributes directly into Eloqua, enabling them to shorten their forms by eliminating fields already populated through Demandbase. This integration helped standardize data within Eloqua and mitigated erroneous data entries. The implementation of Demandbase Forms was smooth, and the team quickly realized its impact. They deployed three optimized core form templates across their website and measured the results.

Impact #1	The marketing team saw a dramatic improvement in form conversion rates, with a 100-250% increase across the board.
Impact #2	The team continued to build their marketing database with standardized and completed data, significantly improving data quality.
Impact #3	The industry field, crucial for segmentation, saw a 600% increase in data accuracy within their marketing system.

Impact #1

The marketing team saw a dramatic improvement in form conversion rates, with a 100-250% increase across the board.

Impact #2

The team continued to build their marketing database with standardized and completed data, significantly improving data quality.

Impact #3

The industry field, crucial for segmentation, saw a 600% increase in data accuracy within their marketing system.

Benefit #1	65% decrease in form fields.
Benefit #2	250% increase in conversion rates.
Benefit #3	600% data improvement within their Eloqua Marketing Automation System.

Benefit #1

65% decrease in form fields.

Benefit #2

250% increase in conversion rates.

Benefit #3

600% data improvement within their Eloqua Marketing Automation System.

Download PDF Version

Overview

Informatica Increases Conversions by 250%

Operational Impact

Quantitative Benefit