Tableau Case Studies Informa's Use of Tableau for Data Visualization and Customer Interaction

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	Informa's Use of Tableau for Data Visualization and Customer Interaction Tableau

Informa's Use of Tableau for Data Visualization and Customer Interaction

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Informa, a large company with about £1 billion in revenue, is the world's largest events and conferences business. The company delivers in-depth proprietary market intelligence, real-time news content and analysis, bespoke consulting services, industry events, and specialist online training in nine industry sectors. However, the company faced a challenge in delivering data from spreadsheets and databases to customers easily and cost-effectively. The traditional method of delivering slides and spreadsheets required customers to build their own reports from the data. Furthermore, customers were not fully aware of the extent of data that they could leverage from Informa. Read More
About Customer	Informa is a large company with about £1 billion in revenue. It is the world's largest events and conferences business. The division where Jon Beer, the director of technology architecture, works represents about 30 percent of Informa. Through its collection of well-established brands, Informa delivers in-depth proprietary market intelligence, real-time news content and analysis, bespoke consulting services, industry events, and specialist online training in nine industry sectors. They also publish titles like Lloyd’s List, a daily shipping newspaper that’s one of the oldest in the world. Read More
Solution	Informa implemented Tableau to deliver data to customers in a matter of days. The use of Tableau has revolutionized the company's operations and has been well received by everyone in the company, from techies and developers to the CEO. The interactivity offered by Tableau has given Informa new products to sell. Instead of delivering slides and spreadsheets, Informa can now provide interactive dashboards that allow customers to interact directly with the information. This has also increased the time customers spend on a page with a dashboard, thereby increasing customer engagement. Furthermore, Tableau has enabled Informa to create great interactive options for data in a cost-effective manner, breathing new opportunities into smaller titles. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Informa, a large company with about £1 billion in revenue, is the world's largest events and conferences business. The company delivers in-depth proprietary market intelligence, real-time news content and analysis, bespoke consulting services, industry events, and specialist online training in nine industry sectors. However, the company faced a challenge in delivering data from spreadsheets and databases to customers easily and cost-effectively. The traditional method of delivering slides and spreadsheets required customers to build their own reports from the data. Furthermore, customers were not fully aware of the extent of data that they could leverage from Informa.

About Customer

Informa is a large company with about £1 billion in revenue. It is the world's largest events and conferences business. The division where Jon Beer, the director of technology architecture, works represents about 30 percent of Informa. Through its collection of well-established brands, Informa delivers in-depth proprietary market intelligence, real-time news content and analysis, bespoke consulting services, industry events, and specialist online training in nine industry sectors. They also publish titles like Lloyd’s List, a daily shipping newspaper that’s one of the oldest in the world.

Solution

Informa implemented Tableau to deliver data to customers in a matter of days. The use of Tableau has revolutionized the company's operations and has been well received by everyone in the company, from techies and developers to the CEO. The interactivity offered by Tableau has given Informa new products to sell. Instead of delivering slides and spreadsheets, Informa can now provide interactive dashboards that allow customers to interact directly with the information. This has also increased the time customers spend on a page with a dashboard, thereby increasing customer engagement. Furthermore, Tableau has enabled Informa to create great interactive options for data in a cost-effective manner, breathing new opportunities into smaller titles.

Impact #1	Increased customer engagement with interactive dashboards.
Impact #2	New products to sell in the form of interactive dashboards.
Impact #3	Increased awareness among customers about the extent of data they can leverage.

Impact #1

Increased customer engagement with interactive dashboards.

Impact #2

New products to sell in the form of interactive dashboards.

Impact #3

Increased awareness among customers about the extent of data they can leverage.

Benefit #1	Customers spend five to ten minutes interacting with a dashboard, compared to quickly reading an article and moving on.
Benefit #2	Delivery of data to customers in a matter of days.

Benefit #1

Customers spend five to ten minutes interacting with a dashboard, compared to quickly reading an article and moving on.

Benefit #2

Delivery of data to customers in a matter of days.

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Overview

Informa's Use of Tableau for Data Visualization and Customer Interaction

Operational Impact

Quantitative Benefit