Gong
Case Studies
Influitive's Return to Gong: A Case Study on Sales and Retention Optimization
Overview
Influitive's Return to Gong: A Case Study on Sales and Retention OptimizationGong |
Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery | |
Sales & Marketing | |
Track & Trace of Assets | |
Training | |
Operational Impact
The return to Gong had a significant impact on Influitive's operations. The sales representatives were more engaged, and the enhanced analytics provided by Gong made it easier to optimize new initiatives and goals. The platform's features allowed for a comprehensive view across all customer-facing teams, enabling them to perform their best work. Gong's enhanced analytics and insights also facilitated a better understanding of team collaboration towards achieving a goal. The ability to access necessary information immediately allowed for on-the-go process optimization. This efficiency enabled the company to identify gaps without having to sit through hours of calls, allowing them to focus on building relationships and improving deals. Gong's ability to provide first-hand feedback at a moment's notice helped various departments optimize their operations, leading to platform improvements and targeted campaigns. | |