IBM Case Studies Industry disrupted with hybrid cloud solution that delivers digital movies to theaters

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	Industry disrupted with hybrid cloud solution that delivers digital movies to theaters IBM

Industry disrupted with hybrid cloud solution that delivers digital movies to theaters

IBM

Technology Category	Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Functions	Logistics & Transportation
Use Cases	Digital Twin
Services	Cloud Planning, Design & Implementation Services
Challenge	As movies have transitioned from 35 mm film to digital cinema, film producers and distributors are looking to find better ways of delivering films to cinemas for viewing. Traditional satellite and courier delivery models were proving to be slow and expensive. CinePostproduction GmbH saw an opportunity to disrupt the film services industry and leapfrog its competitors by creating a faster, less expensive way of transferring large media files to theaters. Read More
About Customer	CinePostproduction GmbH is a leading postproduction company located in Munich. The company provides film lab, digital lab, digital postproduction and sound studio services. With a 100-year history of providing services to the German film and television industry, CinePostproduction is the developer of the SHARC system for distribution of digital cinema packages (DCPs) through its in-house content delivery network. Now owned by Munich-based MTI Teleport München GmbH, CinePostproduction has 200 employees. Read More
Solution	CinePostproduction chose an advanced hybrid cloud distribution platform to replace traditional satellite and courier delivery models. The new, high-speed solution uses Internet connectivity already available in most theaters. The company established a more secure, cost-effective delivery method that no other player in Germany is using, creating new business opportunities, such as giving theaters a head start in promoting movies. The solution, IBM Aspera On Demand, decreases the time it takes to deliver DCPs to theaters from days to hours. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Hybrid Cloud

Applicable Functions

Logistics & Transportation

Use Cases

Digital Twin

Services

Cloud Planning, Design & Implementation Services

Challenge

As movies have transitioned from 35 mm film to digital cinema, film producers and distributors are looking to find better ways of delivering films to cinemas for viewing. Traditional satellite and courier delivery models were proving to be slow and expensive. CinePostproduction GmbH saw an opportunity to disrupt the film services industry and leapfrog its competitors by creating a faster, less expensive way of transferring large media files to theaters.

About Customer

CinePostproduction GmbH is a leading postproduction company located in Munich. The company provides film lab, digital lab, digital postproduction and sound studio services. With a 100-year history of providing services to the German film and television industry, CinePostproduction is the developer of the SHARC system for distribution of digital cinema packages (DCPs) through its in-house content delivery network. Now owned by Munich-based MTI Teleport München GmbH, CinePostproduction has 200 employees.

Solution

CinePostproduction chose an advanced hybrid cloud distribution platform to replace traditional satellite and courier delivery models. The new, high-speed solution uses Internet connectivity already available in most theaters. The company established a more secure, cost-effective delivery method that no other player in Germany is using, creating new business opportunities, such as giving theaters a head start in promoting movies. The solution, IBM Aspera On Demand, decreases the time it takes to deliver DCPs to theaters from days to hours.

Impact #1	The solution is changing the game with a new model for delivering movies to theaters in Germany.
Impact #2	Theaters are saving large amounts of money since distribution costs have been dramatically reduced.
Impact #3	Cinemas can use their existing infrastructure to achieve maximum speed delivery, cutting out the expense of pricey IT upgrades and fiber optics connectors.

Impact #1

The solution is changing the game with a new model for delivering movies to theaters in Germany.

Impact #2

Theaters are saving large amounts of money since distribution costs have been dramatically reduced.

Impact #3

Cinemas can use their existing infrastructure to achieve maximum speed delivery, cutting out the expense of pricey IT upgrades and fiber optics connectors.

Benefit #1	Distribution costs have been dramatically reduced.
Benefit #2	Delivery time for DCPs to theaters decreased from days to hours.
Benefit #3	The solution has been rolled out to more than 100 theaters and plans to cover more than 1,000 theaters as part of the current project.

Benefit #1

Distribution costs have been dramatically reduced.

Benefit #2

Delivery time for DCPs to theaters decreased from days to hours.

Benefit #3

The solution has been rolled out to more than 100 theaters and plans to cover more than 1,000 theaters as part of the current project.

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Overview

Industry disrupted with hybrid cloud solution that delivers digital movies to theaters

Operational Impact

Quantitative Benefit